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Epic apologies for the doll misunderstanding

The other day we reported that Epic's lawyers were demanding that Emilio Lopez remove all Gears of War related material from his custom Munny doll. You, our fellow fanboys, had varying opinions about the whole thing to whether or not Epic was overacting or if they were within' their rights to send Emilio the letter. Well, we've received some clarity on the situation as Epic's own Mark Rein posted an apology on the official Gears of War forums. Rein acknowledged that their lawyers misunderstood Emilio's work, because they thought it was an actual product for sale using the GoW trademark. Rein went on to say that their lawyers did act over zealously and they now see absolutely no harm in Emilio's Christmas gift, but reinforced that they pursue hundreds of individuals who try captilizing on their trademarks illegally. In the end, no hard feelings and everyone can go their merry way.

We're glad that Epic came clean on this little situation and exposed it for what it was ... a misunderstanding. See, we knew Epic wasn't a corporate machine capable of doing such evil things ... we never doubted them for a second.

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1. Nice one Epic. It's great to see them respond in public and clarify things. They were able to send a message to anyone considering violating their trademark and Emilio get's to not look like an ass and take back the nice gift he gave.

Posted at 4:24AM on Mar 11th 2007 by razer

2. Bravo Epic. I've gotta hand it to them. It takes balls to admit a mistake like that.

I have yet to see a company that cares about their public image like Epic.

+1 to Epic.

Posted at 4:30AM on Mar 11th 2007 by DjDATZ

3. I wonder, would we feel the same way towards Jack Thompson if he said sorry?

"Uh, yeah. I totally didn't realise they already enforced the "no selling games to underage kids" law on the box. Heh, my bad guys.

...

Guys?"

Jokes aside, yeah. Epic did good. Shows if you yell loud enough, some-one's going to hear you. Suppose we could give that horse armour rant another shot? Hey?

Meh. Suppose I shouldn't be greedy. One corporate miracle's enough for one year.

Posted at 8:25AM on Mar 11th 2007 by Kritz

4. Thanks epic......MY ASS. YEah Right they just want to sue someone and make a quick buck but it caused an uproar in the forums and they did not want to lose customers so dey said sorry.

Posted at 11:52AM on Mar 11th 2007 by Blaine Train

5. Blaine... They never tried to sue him... He honestly really didn't do anything wrong, as he wasn't selling it, but giving it away as a gift, which in American Capitalism, is totally okay.

You are starting to look a little overzealous Blaine...

Posted at 12:05PM on Mar 11th 2007 by Justin U

6. I don't share Blaine's zealouslessness, but I support his sentiment.

Epic's management is quite aware of all the moves their lawyers make. We're supposed to believe that Epic's lawyers, paid by Epic's profits, behave independently of Epic, threatening people willy nilly?

Epic is backing down because we complained, plain and simple. The artist made it clear several times, all over the place, that this was a once off gift for a cousin. He did not offer to create these for other people. I'm failing to see how Epic and their lawyers "misunderstood" anything.

Rather than having a nasty stigma attached to their brand, they bowed out. While it won't affect my purchases in the future (Being political in games is so passe), I wonder what damage has been done to their brand.

Posted at 12:50PM on Mar 11th 2007 by Kid Pyrrhic

7. Pyrrhic - I think you're overestimating the communication between Epic and their lawyers. First, the law firm in question is likely retained by more than one corporation. I'd be surprised if they're "Epic-only". Second, I don't think the lawyers are going to get on the phone for every Tom, Dick, and Harry that's infringing on Epic's copyrights. I would expect the law firm has carte blanche with a lot of things, including sending cease and desist letters. Epic management probably gets a weekly (or monthly) report of crap like that.

Had the law firm actually brought suit, I expect they would need Epic's blessing before going ahead with that.

In short, I think you're wrong.

Posted at 1:11PM on Mar 11th 2007 by Viridium

8. Granted, I'm one to hold a grudge for a while, and I know that's one of my flaws. But, I just don't think an apology would be good enough for me. I'm not sure what would make the whole situation right in my head, but just a simple, "I'm sorry" wouldn't do it.

SG

Posted at 1:19PM on Mar 11th 2007 by Service_Games

9. Good for Epic. I'm impressed.

Posted at 1:53PM on Mar 11th 2007 by Tarl

10. If they would have just have made the dammn action figures themselves they would not be crying now. P.S the game was just ok anyway

Posted at 5:50PM on Mar 11th 2007 by jules c

11. looks to me like epic did not realize so many people would know what they had did.
im guessing they didnt want anyone to be mad and calling them jerks and the whatnot.
i'm sorta neutral on them now..

Posted at 10:34PM on Mar 11th 2007 by Miguel

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