As stated in the post, EA is implementing a new regulation that forum users must tie their message board account with their EA master account, created during the EA game registration process. A ban of the forum account would then ban players from games tied into their master account and other EA titles. Presumably the ban would restrict online capabilities of a master account's purchased games, only.
"If we ban you on the forums, you would be banned from the game as well since the login process is the same. And you'd actually be banned from your other EA games as well since its all tied to your account," the post from user 'eeapoc' told forum goers. "So if you have Spore and Red Alert 3 and you get yourself banned on our forums or in-game, well, your Spore account would be banned to. It's all one in the same, so I strongly recommend people play nice and act mature."
Well EA, Orwell called. He wants his totalitarian society back, please.