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Analyst: 360's Sept. NPD sales best of 2008

According to video game sales analyst Jesse Divnich of Electronic Entertainment Design and Research (EEDAR), the Xbox 360's North American sales for September were impressive, 31% better than August's NPD weekly sales numbers.

Mr. Divnich just released a report estimating September's NPD sales and claims that Microsoft's 360 price cut spurred console sales in the region to the tune of 320,000 units for the month. If true, September would be the first time in 2008 where the 360 sold over 300,000 units in a month. Even better news is that September's PS3 sales are estimated to be around 215,000 units or less. Official NPD sales numbers release October 16th, so here's hoping that the 360 reaches or eclipses these sales estimates.

August NPD: 360 regains sales lead over PS3

August's NPD video game sales numbers are in and, unlike the 360's depressing July NPD showing, there's actually some good news to report. That good news being that the Xbox 360 was finally able to outsell the Playstation 3 after months of taking the back seat in sales.

For the month of August, again Nintendo reigned supreme in both the handheld and console markets, selling 518,300 DS' and 453,000 Wiis. The battle for second place in the console market was heated, but like we said, Microsoft was able to sell 195,200 Xbox 360 consoles narrowly passing the PS3's 185,400 unites. Also, keep in mind that the 360's recent price cuts and their effect on sales are not part of August's NPD tabulations seeing the the cuts went to effect in September. And, quickly, looking at the software side of things, Madden 09 sold crazy well on all platforms and both Too Human and SoulCalibur IV made the top ten. Complete August NPD hardware and software sales after the break.

Continue reading August NPD: 360 regains sales lead over PS3

July NPD: One of those 'not so good' months for MS

Disappointing news, fellow fanboys. The July NPD video game sales numbers were just released and, sadly, the Xbox 360 didn't live up to analysts' sales predictions, coming in third behind the Wii and PS3 in terms of console sales. Tear.

As expected, Nintendo took home the Olympic console sales gold medal for the month of July, selling a whopping 555,000 Wii consoles AND 608,400 DS handhelds. As far as the Sony / Microsoft console sales rivalry goes, Sony surprised everyone by edging out the Xbox 360, moving some 224,900 consoles compared to the 360's 204,800. Not good news for team Microsoft. But on the bright side, the 360's software sales were quite strong with a 360 game leading July's software sales (NCAA Football 09) and three 360 titles landing in on the top ten. And that's good ... right? Right? Complete list of July's depressing hardware and software sales posted after the break. Please, try not to cry.

Continue reading July NPD: One of those 'not so good' months for MS

Microsoft teases us with super special E3 'aces'

As part of Microsoft's official response to the release of May's NPD numbers, not only does team MS gloat about the 360's impressive 7.7 attach rate, but they also feel the need to dangle a super-secret, super-special E3 announcement carrot in front of our crazy twitchy rabbit-like noses. Such teases ...

At the very end of Microsoft's NPD response, they strategically decide to pull an E3 tease saying that "we still have quite a few aces left up our sleeve; see you at E3 next month!" Hmm, quite a few aces eh? It's just as we expected! Bring on the new game, new hardware, new accessory, new price drop or new anything E3 reveals! We admit, these "aces" sure do make us giddy.

Analyst: PS3 sales boost to cause 360 price drop


The news is out. The Playstation 3 managed to best the Xbox 360 in sales during the month of May. Grab your favorite pillow and get ready for a shock, because EEDAR analyst Jesse Divinich expects last month's results to be the beginning of a new trend. On the sales victory, Divinich notes that the trend "will likely continue in June as we expect Metal Gear Solid 4 [to] act as a bigger catalyst in terms of driving PS3 hardware sales than did Grand Theft Auto IV." He adds further that exclusives on the Playstation 3 platform tend to drive console sales more than exclusives on the Xbox 360 (or the Wii).

With his PS3 prediction in tow, Divinich believes that Microsoft will respond by announcing a price cut for the Xbox 360 during next month's E3. Furthermore, Divinich believes Microsoft may also announce a new Xbox 360 model with new features (Blu-Ray, perhaps?). Should the price cut take place, Divinich expects Sony to follow suit within two months of the announcement.

[Via Joystiq]

May NPD: Xbox 360 sales aren't grand, but GTAIV's sales are stellar

Going into this we'll be as upfront and honest as you can expect a fanboy to be. Overall, May's NPD numbers are not all that peachy for team Microsoft and the Xbox 360. No, they aren't horrible by any means, but they surely aren't anything to write home about.

So, let's get the icky news out of the way first. Just as the analysts predicted, console sales in general did not see any magical Grand Theft Auto IV effect. The Xbox 360 was only able to move about 186K units in May while Sony was able to do a bit better selling around 208K PS3s and the Wii just keeps on selling like crazy, moving an astonishing 675K units. And even though GTAIV didn't spur new hardware sales it did itself sell very, very well. Being one of the only pro-Xbox 360 highlights in this May NPD report is mention that the 360 version of GTAIV outsold the PS3 version nearly two to one, selling some 871K units compared to the PS3's 442K. And you are correct, we will take pride in that GTAIV sales fact.

Check the break for a complete breakdown of May's NPD report including the top ten video games and a list of all console sales. Also, we recommend putting on two layers of fanboy armor, because we have a hunch that you'll need double protection this month.

Continue reading May NPD: Xbox 360 sales aren't grand, but GTAIV's sales are stellar

April NPD: GTAIV sells like crazy, console sales neck and neck

It's that time again when corporate execs are held accountable for their actions, sales figures are calculated and the North American "digits" are revealed. It's time for April NPD! W00t!

Last month's video game competition was a heated race between Microsoft and Sony as the Xbox 360 was able to move 188,000 units narrowly beating out the PS3's 187,100. That news on top of Microsoft announcing the 360's 10 million U.S. milestone make it a pretty good month for team Microsoft. Though, Nintendo's Wii continues to dominate even without Grand Theft Auto IV's help moving an amazing 714,200 consoles. Speaking of GTAIV, it rocked the final week of April selling a jaw-dropping 1.85 million units on the 360 alone which is nearly double that of the 1 million units it sold on the PS3. And that's always good to hear. Check the break for a complete rundown of the April NPD hardware and software data.

[Via Joystiq]

Continue reading April NPD: GTAIV sells like crazy, console sales neck and neck

NPD: March sales put Xbox 360 in passenger seat

After falling to third place in hardware sales for the months of January and February, Microsoft's Xbox 360 inched out the PlayStation 3 to land in their familiar second place spot behind the Nintendo Wii. After dropping 9.3% in sales versus February 2008, the PlayStation 3 ended the month selling 257,000 units against Microsoft's 262,000 units for a small gain of 2.8%.

With the upcoming release of Grand Theft Auto IV console sales are expected to rise and the data from the next few months should indicate how the market will trend well into the Summer as the Rockstar title gains steam at retail.

- Wii: 721K 289K (40%)
- DS: 698K 110.4K (15.8%)
- PSP: 297K 53.9K (18.1%)
- Xbox 360: 262K 7.4K (2.8%)
- PS3: 257K 23.8K (9.3%)
- PS2: 216K 135.8K (62.9%)

[via Joystiq]

Continue reading NPD: March sales put Xbox 360 in passenger seat

Feb NPD: 360 sales lag, but software sales soar

It's time once again for our monthly dose of NPD sales numbers and for the second month in a row the Xbox 360 falls behind the PS3 in terms of hardware sales. Though, February's 254.6K Xbox 360 sales were only slightly lower than the PS3's 280.8K, so it wasn't a huge walloping. And, for the second month, Microsoft's excuse for lackluster hardware sales is due to hardware constraints and not being able to keep up with demand. A problem that should be rectified for March. Oh, and that console called the Wii ... 432K units sold. Ouch!

Hopping over to the software side of life, February was stellar for Xbox 360 games seeing five of the ten top spots. Among the big winners was Call of Duty 4, Devil May Cry 4 and our friends at Harmonix were finally able to break into the top ten with Rock Band selling 161.8K units. Click towards the break to get your fill of February NPD hardware and software sales and let's just hope March brings a turnaround. Otherwise we have a feeling the big guys in Redmond may be forced to do some North American price cutting to stay competitive and strike fear in the eyes of their enemies.

Continue reading Feb NPD: 360 sales lag, but software sales soar

January NPDs put PS3 in front of the 360

Well, well, well. If it isn't the lowly PS3 finally making a move in January and actually beating the Xbox 360 in terms of number of units sold in North America. Yes sir, you can color us NPD shocked and impressed.

According to the just released January NPD sales numbers, the Xbox 360 has come in a disappointing third place in the console wars, only managing to sell 230,000 consoles while the PS3 moved 269,000 and the Wii sold 274,000. But before you storm the streets in a fit of rage, know that there is some sort of explanation for the third place outing ... there wasn't enough stock. You see, according to Microsoft, they haven't been able to replenish the retail channels quick enough post holidays, resulting in less Xbox 360s on shelves and less 360s available to consumers. So, if that theory makes you sleep better at night, then go with that and know Microsoft is producing 360s as fast as possible and should regain its sales lead over the PS3 come February NPD. Hopefully.

We also wanted to mention that not only has Call of Duty 4 claimed the number one sales spot selling another 330,900 copies in January, but Rock Band made its top ten NPD sales debut too. You can review the rather gloomy NPD ranks and numbers after the break, though we advise keeping one thing in mind. It was lack of stock at retail ... lack of stock at retail ...

Continue reading January NPDs put PS3 in front of the 360

360 attach rate now 7 games per console

The Wii may consistently take the console sales crown, but there is no denying that the Xbox 360 sells the most software. As if to drive this point home, Microsoft CFO Chris Liddell recently told CNBC that the Xbox 360's life-to-date attach rate now rests at seven games sold per Xbox 360 Console. As Eurogamer points out, the latest attach rate is significantly higher than the 5.3 attach rate reported last January. Further illustrating just how momentous this feat is, Liddell pointed out that 360 owners are now spending more money on games than an Xbox 360 itself. It's an important point to make, especially for third party publishers. After all, companies want their games where the money is.

[Via Eurogamer]

NPD: 360 sells 1.26 million and H3 is king of '07

We can finally put the guessing and speculation to rest, because the US's December NPD video game sales are here! Let's jump in head first without a helmet.

The Xbox 360 sold 1.26 million consoles (wowzaz!) in December, barely trailing the Wii's 1.35 million, but completely dominating the PS3's 797.6K. But that isn't all friends, because the December NPD brings the added benefit of recapping what 2007's total sales were as well. And in 2007, the Xbox 360 made us proud selling 4.62 million consoles, with the Wii selling 6.29 million and the PS3 only managing to move 2.56 million. It should also be noted that the 360 leads in lifetime sales with 9.15 million units. Just saying.

Onto the software side of things, last December Call of Duty 4 on the 360 took the number one spot with 1.47 million copies, while Assassin's fell into number five (893.7K), Halo 3 at number six (742.7K) and GHIII at number nine (624.6K). Sorry kids, no Rock Band. And we're very proud to say that Halo 3 is the number one selling game of all platforms in 2007, moving a respectable 4.82 million copies, just edging out Wii Play's 4.12 million.

Our heads hurt, so feel free to click towards the break and look over the complete listings of December and 2007's hardware and software sales in list form. Remember, numbers are fun!

Continue reading NPD: 360 sells 1.26 million and H3 is king of '07

November NPD: 360 sees second best month ever

November's NPD numbers have just come through the news wire and the Xbox 360 did mighty fine. Hardware sales for November were at the second highest levels ever with the Xbox 360 moving 770,000 consoles. Though, the Wii was no slouch selling 981,000 consoles and the PS3 picked up a bunch of steam from October selling roughly 466,000. Moving on to the software side of things we see that four out of the top ten games are Xbox 360 titles including Call of Duty 4 at at number one with an amazing 1.57 million units, Assassin's Creed at #3, Mass Effect at #6 and Halo 3 at #9. We've posted a complete numbers breakdown of all the NPD data after the break, you know, just in case you're a fanboy who loves his numbers. The gaming universe is strong young ones, $2.63 billion spent in November is nothing to take lightly.

[Thanks, Charles]

Continue reading November NPD: 360 sees second best month ever

360 sells nearly 2X as many games per console as Wii, PS3

Joystiq got their greasy manhooks on some interesting market data from NPD. Savvy Xbox 360 fans know that the Xbox 360 sells quite a few games, but according to this data, the Xbox 360 sells nearly twice as many games per console as the PS3 and Wii. On average, there are nearly seven games sold per Xbox 360, compared to between three and four sold for every PS3 or Wii. Take a look at this delicious data.
  • Xbox 360: hardware to software ratio: 6.59 (hardware total sold = 6.8 million; software total sold = 44.8 million)
  • PlayStation 3: hardware to software ratio: 3.58 (hardware total sold = 1.9 million; software total sold = 6.8 million)
  • Wii: hardware to software ratio: 3.44 (hardware total sold = 4.5 million; software total sold = 15.5 million)
Those numbers are bound to make current publishers happy, and serve as an attractive incentive to prospective publishers. It makes sense to publish your game for an audience that's more likely to buy it, you see. With the Wii finally getting Mario Galaxy (arguably its next killer app) and the PS3 finally approaching a market-friendly price this holiday, we're eager to see where the 360 sits at the end of the year.

NPD: 360 sales get a boost and Halo 3 pwned

The September NPD numbers just rolled in and we must say, everything is ice cream and roses in Xbox 360 land. As expected, Halo 3 cleaned up in the sales department coming in at the number one spot managing to sell a whopping 3.3 million copies (insert astonished face here) during the six days it was on store shelves. In comparison, the second best selling game for the month, Wii Play, sold a respectable 282,000 copies. Taking the facts even further, you could say that Halo 3 sold twice as many copies as the other nine games featured in the top ten sales combined. Simply amazing.

As for hardware, the Xbox 360 had an equally great month due to a little thing we call the Halo effect. Xbox 360 hardware sales skyrocketed to 527,000 consoles topping all other gaming platforms even the Nintendo Wii which sold 501,000 units. As far as the PS3's performance goes one could use the words "lackluster" or "sad", but we'll say its sales of 119,000 units was ... "sub-par". You can check out all the September NPD sales chart numbers after the break and after giving them a quick analysis we think you'll agree that everything is in fact, ice cream and roses.

Continue reading NPD: 360 sales get a boost and Halo 3 pwned

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