In a preview of May's NPD sales, the analytical crew over at Lazard Capital Markets and Wedbush Morgan securities are reporting that GTAIV's tremendous software sales in May did not result in a "meaningful increase" for either the Xbox 360 or PS3 as was previously expected. "We do not believe the recent release of GTA IV has generated meaningful incremental demand for the Xbox 360 or PS3 platforms" commented Colin Sebastian of Lazard Capital Markets, suggesting that an actual hardware price cut would generate a more noticeable increase in demand.
Sounds to us like GTAIV wasn't the big console seller that Microsoft wanted to be, which is too bad. Though, we have a hunch Rockstar is more than happy with the truckloads of cash GTAIV has dumped on their lap.
Reader Comments (Page 1 of 2)
6-09-2008 @ 12:08PM
OrionnoirO said...
I love analysts... They even know better than the numbers!
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6-09-2008 @ 12:12PM
Procris said...
So what is a "console" seller then? Either way you look at it, GTA4 sold a lot of hardware for both companies. If the game had of been exclusive you can bet your ass it would have sold more hardware.
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6-09-2008 @ 12:20PM
emirabal said...
Yeah, sounds like it was a bust.
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6-09-2008 @ 12:24PM
Big Filth said...
gta4 came our already??
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6-09-2008 @ 12:26PM
Trekster_Gamer said...
I am pleased that a trashy game is not the reason to buy a console
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6-09-2008 @ 12:41PM
OrionnoirO said...
No, instead we get to look forward to playing with people such as yourself online... oh the joy...
6-09-2008 @ 2:26PM
Big Bird said...
Go back to drinking your koolaide
6-09-2008 @ 11:30PM
asurroca said...
Jack Thompson, is that you?
6-09-2008 @ 12:42PM
Trogdor said...
Man I could so be an analyst, you just have to state the obvious - "a price decrease will increase demand for consoles."
At least they paid attnetion in economics 101.
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6-09-2008 @ 12:48PM
kyle said...
idc either way...gta iv still is a great game
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6-13-2008 @ 12:12PM
Cal said...
If you can play it... Once/if you are unlucky and have the crashing problems which make it unplayable you start seeing it more negatively
6-09-2008 @ 1:02PM
FuzzyLabRat said...
I purchased my XBOX360 as a GTAIV bundle from BB right when it came out.
Albeit it was more timing coincidence since I was ready to purchase around GTA release date.... bundles just make the deal sweeter.
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6-09-2008 @ 1:29PM
Vcize said...
GTA4 + price cut at the same time would have been massive.
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6-09-2008 @ 1:34PM
Paul said...
"the ever knowledgeable video game industry analysts"
....hahahahaha i love it!
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6-09-2008 @ 1:38PM
DBoyFlex said...
Everybody I know that wanted GTA had either a ps3 or xbox (majority) therefore, it was a game selling game rather than a console selling game. Duhh.
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6-09-2008 @ 3:30PM
Rick said...
That's pretty funny, because I just bought a 360 about 3 weeks ago just for GTA IV, so it was a console seller for me...
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6-09-2008 @ 8:12PM
Brawnstar said...
GTA4 was a console seller for me, I got my 360 the saturday before it came out.
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6-09-2008 @ 10:08PM
cowpiebingo said...
I bought my Xbox for GTA4 & the downloadable exclusives. In fact, I sold my PS3 for it.
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6-09-2008 @ 11:37PM
Hak said...
I call this article bull, if it wasn't selling as forecasted, it definitely increased the interest to buy a console, like I hear people talking about getting one to play, it still certainly helped!!! A really interesting DLC plus xbox price slashes will still sell this game and the console
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6-10-2008 @ 12:14AM
Joe H said...
To add to the growing chorus, I bought my 360 because of GTA4 as well.
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