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Posts with tag price-cut

Xbox 360 reaches 6 million units in Europe

Thanks to last week's pretty substantial Xbox 360 price cut, today Microsoft announced that they've reached a 6 million Xbox 360 install base in Europe. An increase in console demand that retailers fully expected.

Chris Lewis, Vice President of Xbox business in Europe, reiterated the fact that the 360 is the cheapest entry level next-gen console in Europe and pledged to support the new low price by putting an "investment into a European advertising campaign" all of which will be launching this week. Smells like sales success to us!

UK retailers expect big demand for Xbox 360 post price cut

A number of top retail executives in the UK have spent time with a Magic 8-ball and all agree, the Xbox 360 could be huge this holiday following its upcoming price cut.

"The timing is excellent, and we'll work closely with Microsoft to give customers all the product and advice they need in the run up to Christmas," Tricia Brennan, MD of Game UK, told GamesIndustryBiz.

While the executives from GAME, HMV and top indie retailers could only speculate that a budget Xbox 360 could deal a blow to Sony this holiday, they do agree that the current economic climate may play a factor for those in search of cheap entertainment.

"I think prematurely devaluing the market is a danger, but the reality is the economic down turn is not going to go away tomorrow so anything which combats the rising prices of living helps the entertainment market as a whole and we'll see the benefits of this price cut way into 2009 reflecting in software sales," offered Steve O'Brien, of respected indie stores Action Replay and Gameshop.

Beginning September 19, the Xbox 360 Arcade will be priced at GBP 129.99, the Xbox 360 (Premium) unit will sell for 169.99 and the Xbox 360 Elite will be reduced to GBP 229.99.

MS confirms new wave of Euro Xbox 360 price cuts, £129/€179 Arcades [update]

Congratulations fellow Europeans! Beginning this Friday you'll be joining your North American and receive your very own Xbox 360 price cut. Just as Woolworths predicted, huzzah!

Microsoft just confirmed that this Friday, September 19th, the Xbox 360 will see a significant price reduction in all European countries, dropping prices for Xbox 360 Arcades to £129 (€179), 60GB Pros to £169 (€239) and 120GB Elites to £229 (€299). A reduction from the previous £159 (€199), £199 (€269) and £259 (€369) pricing. We're sure this new (and much speculated) price cut will help spur 360 sales in Europe and keep team Microsoft competitive with the PS3 going into the holidays. Again, congrats Europe ... you can haz price cut!

Psst, our Dutch friends get an extra console discount through a special rebate program. Learn more about it here.

Update: Press release after the break.

Continue reading MS confirms new wave of Euro Xbox 360 price cuts, £129/€179 Arcades [update]

UK's Woolworths to drop 360 prices this holiday

The gadgety folks over at Engadget just posted a scan of UK retailer Woolworths' holiday catalog where it shows some new cheapified Xbox 360 prices. The holiday catalog lists Arcades for £129, Pros for £169 and Elites for £229 which is quite the nice savings from the current £159, £199 and £259 pricing.

Currently, Woolworths is in a heated retail battle to gain gaming marketshare, so for the time being we're attributing these cheaper console prices to a Woolworth driven price cut rather than an official European price cut from Microsoft. That said, North America just saw a price reduction and it seems to be paying off. Maybe MS should think about a 360 price adjustment for our friends in Europe this holiday season.

Retailers clearance price 20GB Xbox 360s

With Microsoft's official confirmation of the Xbox 360 price cuts that puts Arcades at $199, 60GB Pros at $299 and 120GB Elites at $399, it looks like retailers are moving quickly to get the old Xbox 360 20GB models off their shelves by resorting to some old fashioned clearance pricing.

The recently discounted to $299 20GB Xbox 360 models are now showing up at retailers across North America at even lower price points due to the fact that the 60GB model also dropped its price to $299. Essentially making the 20GB a bad deal. As a result, Best Buy and are currently selling the 20GB 360 model for $259 while Futureshop in Canada has discounted the 20GB model to $199 and is bundling it with Gears of War and DOA: Xtreme 2. Happy shopping!

[Thanks CHINAdeals and Xandet]

It's official! Microsoft announces North American Xbox 360 price cuts, $199 Arcade

After months and months of rumors, speculation, leaked adscans and insider whispers, Microsoft just announced that the Xbox 360 price cut rumors are, in fact, true. Beginning this Friday, September 5th the retail pricing for Xbox 360 consoles in the US will drop to all time lows. The new console pricing puts the Xbox 360 Arcade at $199 (cheaper than the Wii!), the 60GB Xbox 360 Pro at $299 and the Xbox 360 Elite at $399. Remember though, this is only for the US as any other territories (Europe, Australia, etc.) have yet to announce any console price cuts. We can now also pretty much debunk that motion controlled Arcade bundle rumor. Happy shopping!

Kmart adscan gives us more 360 price cut proof

Adding to our mountain of September Xbox 360 price cut proof that we've constructed over the past few weeks, today we bring you yet another piece of adscan evidence. Pictured to the right (sorry, it's a tiny lil' image) is a supposed Kmart retail adscan from the week of September 7th that lists the rumored Xbox 360 console price cuts: $199 for an Arcade, $299 for a Pro and $399 for an Elite. Yes sir, we're now 97.45% sure a hardware price cut is going to happen in a few weeks ... so get excited or something.

[Thanks, AshTR]

Rumor: New $199 360 SKU with motion controller

Take it for what it's worth, but we've received a tip from a source close to Microsoft's marketing department who has shed some light on the Xbox 360 price cuts that are rumored to be going down in a few weeks time. More specifically, the $199 Xbox 360 Arcade bundle.

According to the source, Microsoft will be positioning the Arcade bundle to be in direct competition with the Wii, meaning that the marketing push behind it will focus on family friendly entertainment. With family oriented games on the packaging, the Arcade console will come packaged with the traditional Arcade goodies (512MB memory card, etc.), the new Fall update pre-loaded as well as a motion controller and a few motion controlled mini games developed by Rare. That's right, a motion controller! Supposedly, the motion controller will work with all 360 consoles and will even be sold separately, bundled with an even more expansive list of mini motion controlled games. This new $199 Xbox 360 Arcade bundle is said to release Holiday 2008.

File this all under rumors'ville for now, but don't totally discredit the information. $199 Arcade's are sounding very likely and, with Microsoft's push to undercut the Wii, matching the Wii's motion controls sounds like a total possibility. We'll just have to wait and see.

[Thanks, Keyser Söze]

Rumor: Xbox 360 price cuts; 60GB $299, Elite $399, Arcade $199

Click to embiggen

The rumor that wouldn't die has once again reared its ugly head as a new advertisement hints at Xbox 360 price-drops across the board. According to an ad from Radio Shack the Xbox 360 Pro (60GB) and Elite units will receive a $50 price drop by the week of the Sept. 7, making the 60GB model $299 and the Elite $399 while the Arcade bundle will drop $80 to $199. Source spies within the retail industry have given Joystiq similar intel from other retailers hinting at the same rumor. Check out the flyer in the gallery below.

[via Joystiq]

Gallery: Radio Shack Xbox 360 Elite/Arcade price drop

Even more retailer proof of a 360 price cut in Sept

As if we haven't already been smacked in the face with enough proof that there's going to be an Xbox 360 price cut coming this September, we just came across even more retailer proof that on September 7th, $199 Xbox 360 Arcades will be the norm. Xbox-Scene posted the picture proof you see above that comes from another retailer's inventory database and what more can be said? $199 Arcade consoles equals very good times!

Now, we're nearly certain some sort of Xbox 360 pricing shake up will be happening in September, but we're beginning to wonder what role the Pro and Elite consoles have in it. All the retailer leaks have been surrounding a $199 Arcade console as we have yet to see any Pro or Elite price drop proof. It's all interesting price cut stuff that gets all the more interesting as the days go by.

[Via DCEmu]

Proof: $199 360 Arcade and a price cut on Sept 7th

Adding proof to Ars Technia's report that sometime this September Microsoft will be price cutting all Xbox 360 SKUs, the crew posted their own insider price cut evidence. was sent the image above which was taken from a retailer's computer data base showing that, come this September 7th, a $199 Xbox 360 Arcade price point will be in full effect. Delicious!

So, more proof that the first week of September we'll be treated to $199 Arcades, $299 Pros and $399 Elites or just a mean hoax? We say there's a good price cutting chance, but we'll have to practice our patience skills for one more month.

[Thanks, Andrew Laychak]

Major Xbox 360 price cuts rumored for September

Gather round children and scoot in close, because it's time for another edition of Xbox 360 price cut rumor talk where we inform you about the latest, craziest and somewhat possible 360 price cuts that may or may not happen. And today, friends, we aren't about to let you down.

According to ars technica's Microsoft insider, all Xbox 360 hardware across all console SKUs will be seeing some major price cuts even including the recently introduced 60GB model. Their insider informs us that sometime this September, the Xbox 360 Arcade (no HDD) will drop from $279 all the way down to $199, the new Xbox 360 Pro (60GB HDD) will go from $349 down to $299 and the Xbox 360 Elite (120GB HDD) will fall from $449 down to a more reasonable $399. If true, high fives all around. If false, we become depressed.

[Thanks, to everyone who sent this in]

Rumor: Europe to get 60GB 360s, 20GB price cut

Prior to E3, when Microsoft announced the liquidation price cutting of the Xbox 360 20GB HDD models and the introduction of the 60GB HDD console, they made it clear that the changes would only affect North American territories. But now, thanks to UK retailer's £30.00 Xbox 360 20GB price cut, rumors are swirling that Microsoft will be making the same price cut and 60GB Xbox 360 announcements for European territories. An announcement that is speculated to happen during the Leipzig Game Convention this August.

Even though MS has already addressed this European price cut rumor saying that the's pricing has "nothing to do with us," we're optimistic our European fanboys will join in on the North American console restructuring. Because receiving cheaper 20GB HDD models and some newer 60GB HDD Xbox 360s is way, way cool.

Analysts: MS needs to issue a 'real' 360 price cut

Hot on the heels of Microsoft's "mock" price cut where they slashed the price of the 20GB HDD Xbox 360s to $299, only to replace the $349 SKU with a 60GB HDD, Signal Hill analyst Todd Greenwald is demanding a true 360 price cut to stay competitive with the Playstation 3.

"We remain very sceptical [sic] of Microsoft's pricing strategy and competitive positioning versus the PlayStation 3", Greenwald recently told investors saying that "at USD 349, with a 60GB hard drive, we just don't think it is a compelling product compared with the PS3 at USD 399 with an 80GB hard drive (along with more processing horsepower, Blu-ray, Wifi, HDMI, and going forward, more exclusive content)." Greenwald further picked apart Microsoft's E3 strategy mentioning that "Sony's biggest announcement was a strong counter-punch to Microsoft's USD 50 price cut on the 360", adding that "beyond Gears of War 2, Microsoft doesn't seem to have the same library of exclusive, must-have titles."

While we don't agree with Greenwald when it comes to the Xbox 360 lacking "must-have titles" or being less of a gaming powerhouse, we tend to agree that Microsoft missed an opportunity with their console pricing. Clearancing out the 20GB HDD models is fine by us, but we truly think a price drop across all models would have helped team Microsoft stay competitive with Sony and Nintendo. Especially in Europe. What say you fellow fanboys? Will a 360 price drop be necessary going into the holidays or will the 360's games library and content partnerships be enough to win the 2008 console war?

Confirmed: 60GB Xbox 360 and $50 price-cut on outgoing 20GB bundle

At this rate our Bingo cards will be filled before Microsoft takes the stage on Monday morning! Microsoft has finally confirmed the much-talked about rumors of a $50 price-cut to the 20GB Xbox 360 Premium bundle ($299.99 in US and Canada) and introduced a new bundle outfited with a 60GB HDD -- set to replace the outgoing 20GB model. The 60GB model will retail for $349.99 while the Arcade and Elite bundles will remain at the current price-point of $279.99 and $449.99 respectively.

For those keeping score at home with your official X3F E3 Prediction Bingo Card, you can mark off the Xbox 360 Price-cut, the new Xbox 360 SKU, a 60GB HDD and the Too Human E3 XBLM Demo squares. It's a shame those weren't all in a line together. It's almost as if we planned it that way!

[via Joystiq]

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