Burnout CompUSA ad blunder

Slim Down for Summer with That's Fit

Posted Dec 14th 2007 4:30PM by Dustin Burg
Filed under: Fan stuff

CompUSA ... what can we say about you and your business practices? You're such a silly company, especially when it comes to your marketing. Last week news broke that all of your CompUSA stores were closing and that you were liquidating all your merchandise because your financials weren't in order. And now we're coming to an understanding of why. It's because you spent your entire 2007 marketing budget on a Burnout Paradise in-game ad. The CompUSA billboard ad can be seen in the Paradise demo and everytime we drive by one we can't help but chuckle to ourselves. Maybe you should ask EA for some of your money back since your stores don't really exist anymore or at the very least get them to change the graphic to read something like "liquidation sale going on now!" Silly CompUSA.

[Thanks, Blake Rampton]

Tags: burnout, burnout-paradise, compusa, ea

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Reader Comments (Page 1 of 1)

12-14-2007 @ 4:37PM

UNSCleric said...

Silly Dustin.

12-14-2007 @ 4:39PM

chenry said...

I saw those ads and chuckled too

12-14-2007 @ 4:48PM

Showtime said...

I said the exact same thing when I was online playing the demo with a buddy. I drove by and was like "COMPUSA! What the hell." And my friend was like "What's so funny?" I told him what happened and at the end of the conversation I said "No wonder they are going out of business, they spent too much on in game advertising"

12-14-2007 @ 5:04PM

nerrrrrrd said...

now I don't feel so bad driving my car through the billboards.

12-14-2007 @ 5:52PM

Dale said...

That's funnier than seeing ads for AXE body spray in UK copies of the older Burnout titles (which is funny because in the UK it's called LYNX, and thus the ad looks like a parody and doesn't garner sales for the advertiser).

12-14-2007 @ 6:05PM

Andre said...

Their in-game ads are so boring...

12-14-2007 @ 6:30PM

Scotty2Hotty said...

I got my Xbox 360 at a CompUSA for $320 while they were closing up a store. \/\/00t.

12-14-2007 @ 8:28PM

Po0py said...

Congratulations. You've just watched the 1up Show.

12-14-2007 @ 9:35PM

BiggT Hizzle said...

Can I getta ...D'oh!

12-15-2007 @ 9:29PM

RedlineRonin said...

http://www.thebestpageintheuniverse.net/c.cgi?u=compusa_sucks

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