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Format war might be over before it starts

It looks like a company called Ricoh may bring an end to the bitter rivalry between HD-DVD and Blu-ray. The company has reportedly developed a component that reads and writes to both HD-DVD and Blu-ray formats. Not only that, it reads and writes to CD and DVD as well.

Gathering what I could from the description of the device,  I'm fairly certain the component operates using what I like to call "magic." Ricoh plans to display the component at the upcoming Optoelectronics Exhibition in Japan later this week. 

If you've been planning on picking up the HD-DVD drive for the 360 (or a certain other console) you might want to see how this technology pans out.

[Via QJ]

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Reader Comments

(Page 1)

1. So does this mean that Microsoft might cancel the HD-DVD player and put out a new, dual HD and Blu-Ray player extension?

Do you think developers will now try to make one game for the "other" console and the 360 on only one next-gen format?

Do you think this will mean more cross platforming?

I've got a lot of questions lol ... this company is gonna shut a lot of people up though.

Posted at 11:59AM on Jul 10th 2006 by John

2. over before it starts?! i do believe it has already started. or is sony just doing us a favor by putting blu-ray in the ps3?

Posted at 12:01PM on Jul 10th 2006 by ahamsandwich

3. Well, "Format war might be over before it really gets into full swing and has time to mature" didn't really have the same ring to it.

Posted at 12:10PM on Jul 10th 2006 by Richard Mitchell

4. so... will they call this drive a "super duper drive"

Posted at 12:26PM on Jul 10th 2006 by steinmania

5. then wtf is the point of having new formats, i bet this new company feels smart, they're just gona get bullied now by microsoft and sony

Posted at 12:49PM on Jul 10th 2006 by Irwin

6. I don't know. The player is never what I saw winning or losing this console war. The war is going to be between what the two formats can offer people. No one is going to go around randomly buying some movies in Blue-Ray and some in HD-DVD, people don't work like that. It's going to depend on quality, feature, and price of the individual discs. That, and marketing. This war has barely begun. My vote is on BlueRay simply because the name has a nice ring to it, and unfortunatly, thats all it really takes to sell the public on something.

Posted at 1:33PM on Jul 10th 2006 by Josh

7. #1, why would this mean cross-platforming?

Posted at 1:42PM on Jul 10th 2006 by Don Wilson

8. It would mean more cross-platforming because it will make it cheaper and easier to put a game on just Blu-Ray or just HD-DVD instead of a publisher having to purchase multiple media formats and putting the game on those. I think it will be easier for developers to make a game on multiple platforms if both platforms read either media.

Posted at 1:58PM on Jul 10th 2006 by John

9. I believe the adoption cycle will be long and drawn out. Consumers are still working on upgrading their TV's and the technology is expensive.

http://thelaggard.com/blog/?p=63

Posted at 2:07PM on Jul 10th 2006 by thelaggard

10. I think I'll wait until I can make backup copies, I haven't purchased a movie in a while...I've rented tons!

Todd
http://www.proxbox360.com

Posted at 2:58PM on Jul 10th 2006 by Todd H.

11. Isnt this what the Sister Engadget wrote about, if so it can tell if its HD DVD or BluRay and ajust the laser to read the correct format.. It did state that this was only good for reading discs not writing..

Posted at 5:22PM on Jul 10th 2006 by Thomas

12. I wonder if said device will take part in the future quest of curbing the AACS and HDCP "securities"?

You can keep adding locks to the door, but someone can always get another key.

Posted at 5:35PM on Jul 10th 2006 by SuicideNinja

13. From the article:

"Ricoh said it has developed an optical component that reads and *writes* all disk formats"

I calls 'em like I sees 'em.

Posted at 5:38PM on Jul 10th 2006 by Richard Mitchell

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