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Drink Acesulfame Potassium, win a 360


Gamers in the United Kingdom have a reason to guzzle un-tested chemical additives, for the next several weeks. Pepsi Max is giving away an Xbox 360 every 90 minutes as part of promotion related to the national football team. All you have to do is drain your syrupy beverage and text message the code under cap to win a fabulous next gen system. Unfortunately, the contest is for UK residents only. Pepsi Max remains unavailable in the U.S. because its key ingredient has yet to be approved by the FDA. Goddamn bureaucrats. What's more important? Cancer free or console free?

[Thanks, Nima]

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Reader Comments

(Page 1)

1. I guess if it's approved in the UK, it's OK for them to do the promotion in the UK. But I wouldn't drink it. Splenda rocks, anyway.

And to the writer of this post, please be respectful of Christians to whom GD is offensive. You have the right to use it in your post; I simply ask that you don't. Thx.

John

Posted at 11:22PM on Apr 24th 2006 by john 0 stars

2. Wasn't there a product called Pepsi Max before? I seem to recall having it here in Canada, though it didn't last long.

Posted at 11:37PM on Apr 24th 2006 by Whopping Wombat 0 stars

3. I don't know about Pepsi Max, but Acesulfame Potassium (Ace-K) has been in the USA for years. I think it first appeared in Pepsi One, and is currently in Coke Zero, Pibb Zero, and Diet Coke w/Lime. It's even in the new Coke Blak.

Posted at 11:53PM on Apr 24th 2006 by mstockmyer 0 stars

4. we all love contests which not only make us buy a product, but then make us waste money sending a text message to get a "sorry" back from them. Furthermore, Lots of people dont have cell phones. I just got my first one 8 months ago (im 21) and I always wondered what I was suppose to do to enter contests or other promotion stuff when I dont own a cell-phone?

Posted at 12:07AM on Apr 25th 2006 by Mike 0 stars

5. goddamn.

When will they learn that nothing will top high-fructose corn syrup?

Posted at 12:48AM on Apr 25th 2006 by Alan 0 stars

6. Pepsi Sucks and no tiny chance of winning a 360 is gonna make me have to drink that crap.

Posted at 2:59AM on Apr 25th 2006 by Mat1983 0 stars

7. Yeah, because Pepsi and Coke taste nothing alike.

Acesulfame Potassium:
http://www.ific.org/publications/brochures/acekbroch.cfm

http://en.wikipedia.org/wiki/Acesulfame_potassium

It certainly is currently in use in the U.S. The wikipedia entry for Pepsi Max seems to be out of date.

I don't know why Pepsi Max isn't available in the U.S. Maybe they are worried about introducing yet another brand of Pepsi.

Posted at 9:13AM on Apr 25th 2006 by Thomas Crymes 7 stars

8. pepsi max tastes like shit. i fill the shelves at asda and its running on all pepsi's, so at least the normal (full fat, full sugar) one is barable. ill be switching to pepsi for the duration of this contest, but coke, ill be back.

whats coke blak? we get all the drinks 10 years later in the UK. diet & coke wiht lime has only just hit here.

Posted at 10:08AM on Apr 25th 2006 by neale 0 stars

9. So if you tasted feces, then tasted Pepsi Max, you couldn't tell the difference? Interesting.

Coke Blak is a "fusion" beverage. It is basically a coffee/cola hybrid.

I tried it, and even though I don't drink coffee, I liked it. It is definitely a sipping drink though. You can overload on it way fast.

Posted at 10:46AM on Apr 25th 2006 by Thomas Crymes 7 stars

10. I just want to vouch for the solid marketing behind these contests. When the BE FIRST TO PLAY contest hit (Canada's equivalent of the US's every10minutes), my Pepsi and Doritos consumption in one month skyrocketed. I didn't end up winning a pre-release 360 mind you, but the 360 hype and brand marketing certainly worked on me.

Posted at 11:46AM on Apr 25th 2006 by refinedsugar 7 stars

11. "so if you tasted feces, then tasted Pepsi Max, you couldn't tell the difference? Interesting."

well ive never tasted feces, but i imagine it being like pepsi max. so really, feces tastes like pepsi max

we got pepsi cino but building up the guts to drink that :S

Posted at 12:02PM on Apr 25th 2006 by neale 0 stars

12. PepsiMax is avalible in the united states! It is called Pepsi One.

From Wikipedia:

On June 30, 1998, the artificial sweetener acesulfame potassium (Ace-K) was approved for use by the Food and Drug Administration. PepsiCo responded within one hour, announcing the introduction of Pepsi ONE (which reached store shelves the following October). This new variety was based upon an earlier product (sold in other countries) called Pepsi Max, but featured a formula and flavor profile developed specifically for the US market.

Posted at 1:30PM on Apr 25th 2006 by Havok 0 stars

13. neale - your logic is flawed, if you haven't tasted faeces (yes spelled like that in the U of K) then you cannot compare it to pepsi max simple as, no matter what your imagination tells you.

My TWO Cents (or pence ROLFLAMO!!!)
Pepsi Max tastes like shit to me I prefer pepsi over coke because of the taste it also has 1/3 less calories as well which helps. I might buy some pepsi max as a result of this promotion although the concerns about Acesulfame Potassium concern me.

ALthough im sure if they passed the USA and UK safety tests then they SHOULD be okay but whatever ill wiki it or something.

Posted at 7:27PM on Apr 25th 2006 by Daniel D 0 stars

14. that's so clever, taking someone using a common phrase (tastes like shit) literally.

sweet joke!

Posted at 3:26AM on Apr 26th 2006 by Alex Land 0 stars

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