The HD format war is an icky mess of ickiness, with numerous companies taking sides, making money, losing money and acting like hormonal teenagers in high school. It's bad. And Microsoft has always been a backer of HD DVD for its own business reasons, but what if the format were to fail?That question was posed to the big M recently when they were asked if they would release a Blu-ray peripheral for the 360 (similar to the already released HD DVD player) if Blu-ray were to win the HD format war. Microsoft's answer, sure, why not. Group manager for Xbox hardware Albert Penello said that the HD format "should be consumer choice; and if that's the way they vote [Blu-ray], that's something we'll have to consider". That's a very open minded stance by Microsoft on the issue, but why are they so flexible? Well, because they don't see the HD format war affecting their gaming rivalry with the PS3 and Wii, so if Blu-ray were to win, they'd consider supporting it. And it wouldn't be like they'd have a choice, one company can't save a media format. Just don't bank on a 360 Blu-ray player anytime soon.
[Thanks, NukeAssault]





Reader Comments (Page 1 of 2)
1-09-2008 @ 10:34AM
xenocidic said...
Hasn't this been their company line for a while now?
Reply
1-09-2008 @ 10:48AM
terrence said...
yup.
they supported HDDVD to get the market confused long enough to get Digital Distribution out there en masse as the next big thing.
i you believe in corporate conspiracy that is...
1-09-2008 @ 11:02AM
Knight Marquise said...
Terrence,
Here's something to help you debunk your corporate conspiracy theory with MS: They did not create the format, therefore there was nothing to gain from it winning, other then a differentiating bullet point from the PS3.
I'm actually waiting to see what comes from the European Unions ongoing investigation into Sony & Blu-Ray, as well as why so many studios were on board initially when it wasn't the superior choice, nor the superior format, nor the dominate format, nor with any form of standards. Why/how did they have this following? What was promised, and how much money changed hands?
If you believe in corporate consipacy, that is.
1-09-2008 @ 11:08AM
Bravo6 said...
Knight how does that debunk it? If MS wanted to create confusion long enough for Digital Dist to go mainstream, they would not want either format to "win" they would want confusion to reign until DD was ready to go.
If you believe in corporate conspiracy, that is.
1-09-2008 @ 11:09AM
Bravo6 said...
Now I think I read your msg wrong. My bad :)
1-09-2008 @ 12:11PM
refinedsugar said...
Knight, there are so many holes in what you've just said. Toshiba lead the charge for HD-DVD, but Microsoft's HDi software is at the root of the format's specs. So yeah, I'd say they are somewhat invested ...
... and you're really reaching for straws with your Blu-ray conspiracy theory. First off, HD-DVD has a solid foothold in Europe, secondly, when Sony owns four movie studios (Tri-Star, Columbia, Sony Pictures, 20% stake in MGM) it's not hard not to have a jump on the competition. Them paying FOX to go exclusive isn't a secret nor is the fact that they have major public and manufacturing support coming out of the Asian sector.
1-09-2008 @ 12:16PM
terrence said...
Knight,
as to your first paragraph, i'm right there with you. the reason for MS's support of HDDVD had to to with giving Sony (and by extension, the PS3) a stronger "opponent." they absolutely had nothing to gain from HDDVD's success. they do however have A LOT to ain from digital distribution's success, something that would be rather more difficult if there was a clear winner in the format war.
as to your second paragraph, sounds intriguing... and suspicious. first i've heard of it myself, mind linking me to more info? (though i will be heading right to google...)
1-09-2008 @ 12:41PM
carl said...
"when it wasn't the superior choice, nor the superior format, nor the dominate format" - Knight Marquise
HD-DVD came out the same year as Blu-ray, and was only beating Blu-ray sales for less than a year. While Blu-ray has been beating HD-DVD for more than a year.
1. Blu-ray has a better Maximum Bit-rate than HD-DVD which makes movies better, but due to Warner sharing there movies, those are downgraded too look like HD-DVD's as well. In terms, Exclusive Blu-ray Movies are better than HD-DVD's (I have both so from what I can see, Pirates of the Carribean looked better than Transformers when it comes to HD Discs) Lets not forget more disc space. - Obviously Blu-ray wins the Superior Format.
2. Sales of High Definition Discs are 2:1 in favor of Blu-ray. The Consumers decided on that one as for Superior Choice.
3. With more format support from movie studios, it is obvious that Blu-ray will have a bigger library of movies to choose. You just had to Blu-ray time to really sell. And that took about 7 months last 2006, when Blu-ray started beating HD-DVD for 11 Straight Months till now. Dominate Format?? It's still Blu-ray.
1-09-2008 @ 1:07PM
Knight Marquise said...
Terrence,
Agreed, MS has it's marbles, IMHO, in digital distribution, not a physical media, and that's the direction I like, and think we will eventually end at at. DRM has to be sorted out first, though.
Personally, that's where I'm at, after starting with Beta Max, then VHS, then DVD...I'm done with physical media for the foreseeable future. I know setting up and running a Media Server isn't everyone's cup of tea, but I'm enjoying it, and find that I actually enjoy my collections even more as they are more easily accessable then going through hundreds of discs.
Carl,
You're a Blu Ray fan, and that's fine. BR didn't begin beating HD-DVD until the Sony trojan came to market. It was in Sony's best interest, and kudos to them.
I do, however, think it odd that the other studios don't find even a minor conflict of interest with Sony, Sony Studios and BR.
1-09-2008 @ 1:07PM
R0B3RT said...
carl
you misunderstood him he said it was the superior choice as in there was already a lot of hd dvd supporters already out + there were cheaper players therefore it was superior in sale availability compared to blu ray at launch.
Your proving it had superior technology which may be true but different tan what he is saying.
1-09-2008 @ 10:34AM
TORO said...
I think their flexible because HD Movies weren't their main concern, video games were priority.
Reply
1-09-2008 @ 11:55AM
Matt said...
Agreed.
1-09-2008 @ 10:48AM
murph said...
they need a X360 with built in BluRay ASAP. there are a lot of people out there who have been on the HD sidelines waiting for this format war to sort itself out. many of those people will be picking up a PS3 b/c of the BluRay drive and price...plus bonus gaming console ;)
Reply
1-09-2008 @ 10:53AM
terrence said...
"many of those people will be picking up a PS3 b/c of the BluRay drive and price...plus bonus gaming console ;)"
could very well be, but cost of entry and the playstation name might keep the mainstream away from using it as a blu-ray player.
also, sony announced at CES that they'll have a sub-$200 stand-alone blu-ray player by the end of the year. so we'll see. one thing is for certain though, microsoft will never add any HD drive to the 360 internally. now, a USB blu-ray (like in this story) is quite likely.
1-09-2008 @ 10:55AM
AnOffday said...
Who gives a crap.
I miss old the old days when video game systems were for video games.
Reply
1-09-2008 @ 11:20AM
jjdoglegg said...
yeah i'd like a blu-ray add on for my atari 2600 ftw!
1-09-2008 @ 11:12AM
Eric H said...
I give a crap, I don't mind extra feature son my console, as long as gaming it the main focus.
Reply
1-09-2008 @ 11:53AM
zlionsfan said...
I don't mind additional features available as options for a reasonable price (understanding they'll cost more separately). I do mind if it becomes like buying certain cars, where you can only get feature A if you also buy features B, C, and D, none of which you want.
1-09-2008 @ 11:19AM
Viridium said...
No shit.
They said this two years ago:
http://www.gamespot.com/xbox360/rpg/bluedragon/news.html?sid=6142137
Reply
1-09-2008 @ 11:29AM
Michael Paul said...
This is a golden opportunity to use dual-format drives as a gesture to past add-on purchasers and future customers.
Who would pass up a 360 add-on that also worked on a PC to play HD-DVD and Blu-Ray? Sure, the price wouldn't be as good due to double royalties or whatever, but they'd fly off the shelves anyway...
Reply