Test Drive price: no bargain for Europe

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Test Drive price: no bargain for Europe

Posted Jul 31st 2006 11:45PM by Richard Mitchell
Filed under: News, Xbox Live, Multiplayer, Xbox Live Marketplace

We broke the story earlier this month that Test Drive Unlimited would be available for the low, low price of US $39.99. This led some of our UK readers to hope and pray that the European price would be a bargain as well. Sorry, lads (and ladies), Test Drive Unlimited will cost £49.99 ($92.95, yikes!). The reason: prevailing market conditions, which translates as "not enough 360 owners." Interestingly, another factor mentioned by Atari was America's "much bigger Xbox Live Gold membership," making it easier to recoup costs -- through micropayments and in-game ads, no doubt.

So much for affordable innovation for everyone.

Tags: atari, europe, tdu, test drive, test drive unlimited, TestDrive, TestDriveUnlimited

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Reader Comments

(Page 1)

1. The price of UK games is ridiculous compared to US prices - forking out £49.99 for Prey (with its 6-hour long campaign and sparse multiplayer) was an insult. I was hoping this was the start of a new trend for prices over here, but once again we're screwed over.

UK gamers have the same console, the same games, and play on the same online service as US players, so why the HELL are we treated to absurd prices and taunted with US-only special offers and extras?

Posted at 12:52AM on Aug 1st 2006 by Insomnious

2. I dont know where you get your games, but asda sells most games for £39.99.
And I wont be buying test drive, the demo was dull and annoying.

Microsoft shafts the UK again, xbox live diamond card anyone??

Posted at 3:31AM on Aug 1st 2006 by David Wright

3. well f**k that anyway... I have a Gold membership and regularly buy from the marketplace!!! That's unfair!! I will not be buying this game, unless the marketplace downloads are free for Europeans, otherwise they're discriminating against us because we're economically disadvantaged (compared to US)! They're making us pay more for the same amount of content!

Posted at 6:40AM on Aug 1st 2006 by Ciaran Gallagher

4. Reply to number #2.I buy all my games from Asda or play.com as
they are the cheapest.I live near the trafford centre with the
massive 24 hour asda next to it. So they always have stock in.

Posted at 7:23AM on Aug 1st 2006 by Gaz

5. I also live nr trafford centre in manchester but why should we pay 40 when we should pay 25 or what ever this is FUCKIN GAY im not buying it now FU Atari

Posted at 7:52AM on Aug 1st 2006 by Nick

6. I live in the US and feel $60/game is a rip, I feel for you guys. I either rent online or buy from play-asia anymore. Although I think Play-Asia is NTSC-J, so if you have a pal set I'm not sure how/if it'd work.

Posted at 1:12PM on Aug 1st 2006 by Puh_Fifer

7. Yer i pay £40 from play.com or Asda but if USA get it cheaper and we have to pay more i say people just dont buy it! Then see how quick they drop the price!
Yer and were are our xbox live diamond cards? We still gonna be getting them? or gonna make us pay for em? :@

Posted at 1:53PM on Aug 1st 2006 by Stewart T

8. David Wright - I either buy my games from Gamestation or GAME, as I can return them quarral-free for up to 10 days - I did this most recently for the disappointing Prey. I've bought from Asda and Tesco before - and I agree, their prices are a lot fairer - but as soon as you remove the seals from the box, they won't accept returns for any other reason apart from damages/wrong disc.

If I'm spending between £40-50 on a 360 game, I want to know I can return it if I've been let-down by yet another biased Gamespot review.

Posted at 8:08PM on Aug 1st 2006 by Insomnious

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