Watch the UK's slick GTAIV ad

Posted Apr 17th 2008 3:30PM by Richard Mitchell
Filed under: News

It looks like Microsoft is putting its massive pile of GTAIV marketing money to good use. The latest advertisement out of the UK does two things very well. One, it introduces gamers to Niko, the game's protagonist. Niko is visible for the entirety of the commercial and it's pretty clear that he is both large and in charge. Two, it showcases the variety of locations and interactions that can be had in Liberty City. Lots of people, interesting architecture, and of course, explosions, serve to highlight just what gamers can expect. Oh, and let's not forget the carjacking. It sits right at the end of the commercial, as if to say "yeah, GTA is back."

So, can we have it now? Because we'd really like to stop talking about it and start playing it.

[Via Joystiq]

Tags: grand-theft-auto, grand-theft-auto-4, grand-theft-auto-iv, gta4, gtaiv

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Reader Comments (Page 1 of 2)

4-17-2008 @ 3:41PM

Neeko said...

Does anyone else think its odd that we havent seen any gameplay yet for this?

All these trailers and no gameplay sounds to me like theres nothing much to see in the actual game... Cutscenes always look great and these dont WOW me at all.

4-17-2008 @ 3:54PM

pkilla said...

Are you retarded????????
"theres nothing much to see in the actual game"

This is GTA, come on please be serious.

4-17-2008 @ 3:56PM

Kevin Withers (Big Bird) said...

Are you kidding? When have we ever seen gameply for GTA games? Just part of rockstar's mystique. We go out blindly and buy thier games and they generally deliver. :) Im sure all we see in the commericals is the in game engine, wow. The crowds in bowling allys, comedy clubs, streets, can't wait to get that wanted level up.

4-17-2008 @ 4:00PM

druggedUK said...

These trailers are gameplay.

The last Trailer released "Everyone's a Rat" was something like 70% gameplay - you know that 180 degree reverse turn in the car, and that chase around the aeroplane? That was all in game.

4-17-2008 @ 4:38PM

vidGuy said...

Cutscenes in GTA always use the in-game engine anyway. The models aren't supposed to wow you; they are below par for the console like all of the other GTAs visuals were. The sheer size of the game world and the detail on everything is the impressive part. Modeling two or three characters and a handful of generic enemies is easy, doing GTA in scope is as hard as Nikko would be after picking up his first American prostitute.

4-17-2008 @ 3:42PM

avantgardener said...

squee!

4-17-2008 @ 3:53PM

Digital Limit said...

Always the cynics in the comments.

Anyway, the most exciting part of the ad for me was the 360 logo at the end.

Truly a fanboy, or moreso worried that I might have to buy a PS3 at some point.

4-17-2008 @ 4:04PM

TomCo said...

What?

This was a good ad.
it wasn't patronising or over bearing, it was visually and aurally interesting, and most importantly it didn't scream "THIS IS A VIDEO GAME".

4-17-2008 @ 4:08PM

Digital Limit said...

Heh, my point about the logo wasn't to say that it was a bad advertisement. I was just pointing out that the series is more and more being associated with the 360. That bodes well for Microsoft, and for my wallet.

For the record, I really like the advertisement.

4-17-2008 @ 4:13PM

TomCo said...

Ah, I forgot I was on 360 fanboy.

4-17-2008 @ 3:58PM

Lanceo9 said...

lookin great

4-17-2008 @ 4:08PM

Jomolungma said...

I thought the choice of music was great, really sells the ad for me. Niko, the changing scenes, and that music really present an amazing package to the would-be consumer.

4-17-2008 @ 4:15PM

NobodySpecial said...

It's somewhat strange to admit.. But the most impressive thing to me was Niko's walk. That was a fantastic looking walk. Has loads of character to it. Hopefully the animation quality carries over into all of his other actions as well.

4-17-2008 @ 5:54PM

Corey said...

After watching this ad, I am wondering if I'll be able to make Niko run, as cool as his walk is.

....Nah, I'm too impatient; Sprinting FTW!

4-17-2008 @ 4:21PM

:( said...

Song is "Get Innocuous" by LCD Soundsystem

4-17-2008 @ 4:24PM

Deck said...

Wow... what an effing good ad!

4-17-2008 @ 4:31PM

pkilla said...

I'm about to fully pay off my $5 reservation today.

4-17-2008 @ 4:33PM

x DLC Hero x said...

What a truly great commercial, I would love to see this on American television.

4-17-2008 @ 4:43PM

itsburnsie said...

Very sweet ad.

Anyone know what the techno-ish/80s ish/Euro-popish song is? I hope it's on one of the in-game radio stations... sounded good.

4-17-2008 @ 4:48PM

CJJB said...

I'm actually really looking forward to purchasing the GTA IV soundtrack as well.The music is just WOW.

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