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360 sales see huge increase in Japan

While the above headline is both dramatic and true, it's also not quite as grand as it sounds. The Xbox 360 managed to sell 35,343 units last week. Not exactly a staggering number compared to, say, the DS Lite (310,000 units), but it still marks a drastic increase for our favorite console, which sold just over 4,000 units the week before. Savvy readers would probably guess that Blue Dragon had a big influence on this increase, and such readers would be right. Blue Dragon managed to land in the number 4 spot in software sales, as Joystiq reports the game sold a whopping 80,348 copies. Seeing a sharp increase in both hardware and software sales is definitely a good thing for Microsoft in Japan, but the battle is far from over. If they want 360s to keep moving, Microsoft will have to prove the console's worth by giving Japanese gamers the games they want, and that means more than Lost Odyssey and Blue Dragon 2.

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1. That Microsoft has a long, uphill battle ahead of it to become successful in Japan is not news.

What is newsworthy is that for what may be the first time ever, MS has actually made progress in winning over Japanese fans.

Granted, at this pace, MS won't have significant marketshare in japan until 2012, but hey, maybe they've finally started down the right path.

Posted at 4:45PM on Dec 15th 2006 by Measure

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