Microsoft released some updated retail sales numbers yesterday, and the results are good. First, the big M reiterated its goal of shipping 10 million Xbox 360 consoles by the end of Holiday '06, and 13-15 million by the end of the fiscal year in June '07. As for the numbers, the 360 has maintained a very high accessory attach rate at 2.9 accessories per console (apparently a record). Of course, this is somewhat misleading as Microsoft has made accessory purchases somewhat essential (battery chargers, play n' charge, memory card, etc.). It would be interesting to see what the attach rate is for optional accessories like faceplates.Software attach rates are also becoming larger, with an average of 4.6 games sold per console. Most of our readers will know that 4.6 is a very high attach rate for games. Also mentioned in the announcement, the 360 has four of the top ten games sold in the US this month, including: Chromehounds, NCAA Football 2007, Prey, and LOTR: BFME II. Don't be shocked if Madden '07 and Dead Rising make that list as well.
Very encouraging numbers for Microsoft, indeed. Now if they could just get some momentum going in Japan ...
Reader Comments (Page 1 of 1)
8-16-2006 @ 12:54PM
Abbas said...
I'd like to see how many game units have been sold vs. NSMB and Brian Age.
8-16-2006 @ 1:43PM
James said...
1. I'd like to see how many game units have been sold vs. NSMB and Brian Age.
And after that, we'll compare apples and oranges.
8-16-2006 @ 2:03PM
sputnik said...
The Original Xbox also had very high attach rates for Titles sold. No surprise that the trend is continuing.
8-16-2006 @ 2:04PM
CrimsonsniperX said...
I can understand the 4.6 per console since i own 5 games and i am an average player not to crazy but not light either.
8-16-2006 @ 2:05PM
sputnik said...
It will be interesting to see what sort of attach rates the PS3 can pull off. I wander if anyone will be able to afford games after coughing up so much money for the console.
8-16-2006 @ 2:30PM
Jim N said...
Well I am glad that allot of other people are surprised by the 4.6 game figure. I have only had my 360 since December and I already have 7 titles and I do not consider myself much more then a casual gamer.
Also with the accessories figure. I am curious how they can accurately gauge this since extra controllers could be used my a Window XP machine? When the wireless steering wheel, video camera, and HD-DVD drive come out that 2.9 will probably be closer to the 4.6 number.
I think that the new XNA program will be very cool and will hopefully open up tons of possibilities. Possibly games in the educational field, or games for small children.
8-16-2006 @ 4:08PM
Abbas said...
#2 I was being skeptical b/c I feel 360 is not selling as many games as MS would like us to believe.
8-16-2006 @ 5:19PM
Marv Spaulding said...
I've had a 360 since launch day, and I've got 11 games, not including Arcade and whatnot. I don't consider myself a "hardcore" gamer, but I'm not really a casual gamer either.
What's the attach rate for the OG Xbox? How many games per console were sold over it's history? That's what I'd like to know, I've got like 30 original Xbox games, and I've probably bought and traded at least twice that. If anyone could bust out some numbers, that'd rock.
8-16-2006 @ 7:44PM
Xbox360 said...
And People said it was not gonna survive..psheeeh.
8-16-2006 @ 11:00PM
Spartacus said...
"Of course, this is somewhat misleading as Microsoft has made accessory purchases somewhat essential (battery chargers, play n' charge, memory card, etc.)."
Actually, none of the aforementioned accessories are essential. The controller came with a pack for regular AA batteries and a HDD pretty much negates the neccessity of a memory card. I think MS did do a great job of making these accessories enticing and have a good market plan by making cash back where they lose it on consoles. I admit that buying accessories for my 360 is almost as enjoyable as buying games for it. I can't wait for the camera. So do I feel like a sucker? Nah, as long as I enjoy my spending, I feel like I'm in control, lol...
8-17-2006 @ 1:43AM
Chris said...
Can't wait to get the camera and the wheel :) i'm up to 4 games with 5-6 games i want before christmas... if i had more money i'd probably have 10-15 by now actually... :)
8-17-2006 @ 5:07PM
sputnik said...
Need for Speed
Fight Night Round 3
LOTR: BFME
Battlefield 2
GR:AW
Far Cry
PREY
That's seven for me and like 5 or 6 Xbox Live arcade titles as well.
8-17-2006 @ 9:53PM
Duscrom said...
The accessories are no more essential then other Consoles. Espically durring launch period. I think less then PS1/PS2/GC. I mean, i remember when you HAD to drop $40 for a memory card at PS2 launch... and to make matters worse, there was a MC shortage at PS2 launch.