Adidas sponsoring free week of XBL Gold

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Adidas sponsoring free week of XBL Gold

Posted Apr 12th 2006 7:00PM by Ken Weeks
Filed under: Xbox Live

Xboxyde has early word that shoe maker Adidas will sponsor a full week of free Xbox Live Gold May 8 -15.
The promotion is called the "Xbox Live Football Free-For-All" and is designed to give Silver members a chance to show their online skills at Fifa World Cup 2006 leading up to the Xbox Cup this summer in Germany. There's also going to be a bunch of free XBLM content, which should be pretty good considering it's during E3. More details should follow when the event is officially unveiled tomorrow.

Topping Verizon's free XBL Gold weekend by five Midas-touched days is sure to generate good will among soccer fans and non-soccer fans alike. How about slapping a few more shoe ads up there and making online gaming free permanently?

[Thanks Tomcats]

Tags: promotions, world cup, FIFA, WorldCup

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Reader Comments

(Page 1)

1. I'd be down with a free gold service at the price of having to see a few ad banners on xbox live. i mean, i don't mind paying for the service now, but free is much better.

plus, if sony's live service is really free, microsoft may have to combat that somehow to keep up. that all remains to be seen, though.

Posted at 7:19PM on Apr 12th 2006 by Les Doodis

2. I already have gold but im interested in getting some free stuff like Verizon gave out last time. Verizon was lame tho because it was America only.

Can I assume the Adidas will be worldwide since Adidas is an international company and this is suppose to be because of the WORLD cup, hence everyone?

Posted at 7:28PM on Apr 12th 2006 by Mike

3. this deal will make more companies want to compete and make longer free xbl gold periods

Posted at 7:50PM on Apr 12th 2006 by nojok3

4.
If gamers benefit great.

I'm not sure if Sony's live service will be free or what standard. Let's face it I don't think Sony even know. Sony seem one of the most dishonourable companies I've ever come across. For example featuring CGI footage as gameplay footage. They've done this with PS2 and now PS3.

I also think developer's were getting abit pissed with Sony's non existant PS3 and late development kits. Plus it's gonna cost around �500 for a system that has similar graphically ability but alot harder to develop for and an unknown live feature. Err do I think the average joe will buy it? Nah I think Sony have def got it wrong this time.

By the way I owned a PS2 before. I just don't like how Sony communicate to their customers or potential customers. Lying is not a good move. Just my opinion.

Posted at 8:16PM on Apr 12th 2006 by Jason

5. If this type of advertising proves to generate revenue for the sponsoring companies, could we see more companies competing for the opportunity to sponsor XBL? Sooner or later, there may be a sponsor for every week of the year. If XBL Gold became a free service as a result, would MS create a new level of service for us paying customers? XBL Mithril would be pretty sweet...

Posted at 8:47PM on Apr 12th 2006 by Jimmy

6. No recognition for submitting this to you guys???

Posted at 9:27PM on Apr 12th 2006 by SickNic

7. i am in Canada so we probably wont qualify..alas i have a gold account anyway , but i WILL buy the soccer game now since ADIDAS is sponsoring this (and to prove it works)..i think its cool of them...ya never no eh Canada might qualify its the WORLD CUP after all.

Posted at 9:32PM on Apr 12th 2006 by TDot

8. hey Canada did qualify for the world Cup in 1986. WE lost all 3 matches of the first round lol.

I think we might make it into the world cup again in 30 years heh.

Posted at 9:54AM on Apr 13th 2006 by Mike

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