Interactive TV ad for Xbox 360 available in the UK

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Interactive TV ad for Xbox 360 available in the UK

Posted Dec 22nd 2005 9:00PM by Jennie Lees
Filed under: News

In case 360 fans in the UK are feeling a little neglected -- after all, we don't get a shiny discount card to flaunt -- here's a new toy to play with. In what's billed as the UK's first interactive TV advert, viewers of Sky Digital will be able to press the red button during an Xbox 360 commercial to play a game. While this won't appeal to the hardcore who are already glued to their 360s, it's an interesting experiment in casual and viral advertising and might catch on with bored viewers.

By cracking the secret keyword in a video (see the picture above for a hint), viewers have three levels to progress through and doing well at the game could get your gamertag on air. The adverts started today and will run for a month, accessible through four different commercials and the Sky A-Z, so get your fingers on your buttons and get ad-spotting!

Tags: advertising

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12-23-2005 @ 1:04PM

Ciaran Gallagher said...

What about us Freeview people? sniff an interactive ad sounds fun! (and for those who don't know what Freeview is, it's a free-to-air digital alternative to terrestial TV. It uses your existing ariel to pick up free digital TV which has more than 30 new channels, all you need is a Freeview set-top box which costs �30-�100)

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