At the intersection of Your Money and Your Life: WalletPop

Xbox 360 Elite is a big sales hit

Speaking with GamesIndustry.biz, Microsoft senior regional director Neil Thompson talked about the sales success of the Xbox 360 Elite and the fact that most of the sales of the Elite come from new 360 purchasers. Thompson went on to talk about Elite sales saying that:

"It was interesting to us, because we thought that a lot of people who came to the platform early would have chosen the Elite, but a lot of the data we're getting out of store visits, etc, is showing it's new people, which is fantastic."

And so, what's the reason for new console purchasers flocking to the Xbox 360 Elite? Well, Microsoft isn't sure but we think Thompson puts it best saying that it could be the fact that it has a big HDD and all the anticipation of the XBLM content or simply because customers "just like black". Customers just like black ... genius!

Related Headlines

Reader Comments (Page 1 of 2)

jiggleLow1

9-25-2007 @ 12:16PM

jiggleLow said...

Try this one for size: the only reason I just bought my (yes, black) 360 Elite was because I was waiting for two things:

1. For Microsoft to figure out how to fix the red-ring of death issue before I spent the cash;
2. For Halo 3 to come out.

I bought mine this weekend.

Reply

2 starsvote downvote upReport
David Lee2

9-25-2007 @ 12:22PM

David Lee said...

lot 0729 FTW!

Reply

2 starsvote downvote upReport
LiasonAngel083

9-25-2007 @ 12:26PM

LiasonAngel08 said...

I bought mine because it was black and had the Bigger hard drive....

And I'm pretty satisifed with it so far. The only problem I had with mine is that it had a "disc unreadable" error a couple of weeks ago and I sent it to TX back then.

I got it back yesterday afternoon...JUST in time for Halo 3 so I'm VERY happy with MS and its timing. At least its timing when it came to me.

Reply

2 starsvote downvote upReport
MDJ20104

9-25-2007 @ 12:32PM

MDJ2010 said...

Personally I hate the black and am yet to have a single RROD related problem with my launch console, but that bulkier HDD does make a big difference. At the moment, like most owners, i have to manage my demo and media downloads too readily and it becomes annoying. I suppose Ill have to upgrade my HDD when Europe gets a full video marketplace launch. DOH!!

Reply

2 starsvote downvote upReport
Freeze5

9-25-2007 @ 12:34PM

Freeze said...

Well I bought my Elite because it was black and a bigger HDD.

Reply

2 starsvote downvote upReport
M. Dizzy6

9-25-2007 @ 12:35PM

M. Dizzy said...

I'm still waiting for the Falcon chipset before I switch over to the Elite. Also I want a better solution for transferring my game data to the new console that doesn't involve me having to sign in to play my XBLA purchases (my wife likes to play too).

In addition, I'm still somewhat sore because I would have gladly paid the $50 price difference to get the elite over the premium.

Finally, I don't necessarily need the Elite because I don't have a 1080p screen. When I do get one, I'll probably buy an Elite to go with it.

Basically, the consumers who already have the console probably don't need an elite. The only major advantage would be the additional HD space, and you can get that by purchasing the 120 GB HD. Given the option, a consumer who doesn't have a 360 will probably opt for the Elite.

Reply

2 starsvote downvote upReport
Mohamed7

9-25-2007 @ 12:40PM

Mohamed said...

That's so stupid. I can't believe even the Microsoft "senior regional director" doesn't really get whats going on here. I'm a fresh Economics major graduate and I could probably crunch sales numbers and why they are they way they are with my pinky better than he can.

Well, Mr. Thompson, allow me to explain. There is a very obvious reason why the Elite is doing better amongst new customers and not old. Price. Simple as that. Thing is, gaming systems now-a-days are not like they used to be, they aren't cheap, they're pretty much considered investments, especially when you're considering you're core market, which is young, teen to college student aged persons. So, your old 'customers' those who bought white 360s, have pretty much invested that money, and are as we speak making a return on their investment thru good gaming. Spending another 400 buckaroos for a bigger HDD, and 'black' is just not feasible.

Now, new customers, they are also making an investment, so for them, its more beneficial to plunk down the initial $400+ dollars for the elite, which comes with a bigger HDD, and 'black' and all the sleekiness that an Elite has to offer, since it is after all their first purchase.

I doubt I needed to say all that to explain why, but I figured I'd put my thoughts in rich dummy terms. Now, if you had offered those old 360 customers a model on which to trade their old 360's for Elites for x amount of moeny, instead of leaving it to resellers [cough, gamestop, cough] who end up ripping off people when trading in hardware, then you might find that old customers will in fact opt for Elite 360s I'd say 70% of the time, depending on the price.

There, how's that for an explanation! I've got more where that came from if you've got a job for me, preferably yours!

Reply

2 starsvote downvote upReport
Emily8

9-25-2007 @ 12:44PM

Emily said...

Personally I can't see spending so much money on a new system when my old 360 works fine. If I want more memory I'll go buy more, and for HD? Cables man. Cables. Works fine on my new 42 inch (I'm ashamed, I got the new tv just for Halo 3) so I'm happy. If it's black it just means it wont match my equipment besides my one controller. Most people waited for the price to go down and for all the errors to be fixed. That's why your seeing the newb's getting them.

Reply

2 starsvote downvote upReport
Emily9

9-25-2007 @ 12:47PM

Emily said...

Well, jee, I feel like an idoit after reading how Mohamed. Bang on brother!

I totally agree. If we could trade ours in, I'd jump on it. But then begs the question, would you get a new hard drive? Trade yours in and lose your data or am I missing the link between systems

Reply

2 starsvote downvote upReport
Brian10

9-25-2007 @ 12:57PM

Brian said...

Just because it's Elite doesn't mean its not going to have the same problems of the other units. My Elite broke in the first month of release. Then I was unable to get another, because they were still sold out for launch. So I had to downgrade back to the original model.

Reply

2 starsvote downvote upReport
LesbianHam11

9-25-2007 @ 12:59PM

LesbianHam said...

hdmi

Reply

2 starsvote downvote upReport
LesbianHam12

9-25-2007 @ 1:01PM

LesbianHam said...

And cos people just want to be 1337

Reply

2 starsvote downvote upReport
T3H WICKERMAN13

9-25-2007 @ 1:27PM

T3H WICKERMAN said...

Thought the orginal users would buy it? FUK YOU you (microsoft) thought that we would be replacing the systems you knew to be faulty! ASSHOLE.

Reply

2 starsvote downvote upReport
Tony14

9-25-2007 @ 1:27PM

Tony said...

All you really needed to say was that they already bought one lol.

Typically we do see people rebuying systems for upgrades or additions or changes, however. I do know a significant amount of people who have done such a thing, although when that new model is almost $500 it obviously gets diminished. I really don't think he's unaware of that, I just got the impression he felt the numbers would be a bit different than they are.

Reply

2 starsvote downvote upReport
useedems15

9-25-2007 @ 1:38PM

useedems said...

People probably figure the most expensive one won't spend half its life in shipping back and forth to Microsoft.

They're wrong. Suckers.

Reply

2 starsvote downvote upReport
Some Dude16

9-25-2007 @ 1:45PM

Some Dude said...

"HDMI"
second that.
My main reason: I'm fucking rich and bored.

Reply

2 starsvote downvote upReport
Robert Aitchison17

9-25-2007 @ 1:45PM

Robert Aitchison said...

A lot of the people who bought 360s previously may want to upgrade to the Elite but are waiting until the RRoD issues are for sure a thing of the past, and that new issues don't pop up, maybe some are simply waiting on the 65Nm consoles to be released.

I think still others are hoping that the 120Gb HDD becomes standard so they can get a better price, in reality it probably costs Microsoft less then $5 more to make an Elite instead of a Premium (I'm not even sure where they are still getting 20Gb drives).

On that note, does anyone know why when the 360 price drop was announced that the core and premium got a $50 price drop but the Elite got only a $29 price drop? I thought it was supposed to be $50 across the board.

Reply

2 starsvote downvote upReport
Bryant18

9-25-2007 @ 1:49PM

Bryant said...

Umm.. I'm pretty sure it's not because of all the old owners who sold off their old systems then bought Elites. /sarcasm off

Reply

2 starsvote downvote upReport
Dale19

9-25-2007 @ 1:54PM

Dale said...

I bought my Xbox 360 in April or May. I would have waited for the Elite, but the only reason I bought the system was to tide me over till I could get a Wii.

I have a Wii now and never play it.

Reply

2 starsvote downvote upReport
Scott20

9-25-2007 @ 2:00PM

Scott said...

I actually just bought my first 360 last week (and no, it's not for Halo). What I really cared about was the HDMI functionality. I didn't care about drive space. I was going to just get one of the new systems with the 20 gig drive and HDMI port.

The sales guy at Best Buy was tempting me to go to Elite because it included the cable. The fact that it was black was the final nail in the coffin. I forked over the extra $100 and took home the Elite.

Since then, I've downloaded a shitload of demos and other free content off of the XBLM, and I have already used 40gigs on that alone. So in looking back, it turns out that I actually needed the extra storage space anyway, so it was good that I went Elite.

Reply

2 starsvote downvote upReport
Check out all our Halo 3 beta news coverage
Bits
Cheats (9)
Console wars (220)
Contests and Giveaways (83)
Deals and Bargains (109)
Downloads (167)
E3 (86)
Fan stuff (783)
Game announcements (80)
Hacks / mods (141)
HD-DVD Releases (56)
How-tos (44)
Interviews (94)
MMO (7)
Multiplayer (101)
News (4812)
Peripherals (222)
Podcasts (53)
Polls (14)
Reviews (44)
Rumors (181)
Shipping this week (38)
Video Marketplace (38)
Videos (199)
Walkthroughs (3)
What are you playing? (51)
WMC (20)
Xbox Live (660)
Xbox Live Arcade (619)
Xbox Live Marketplace (706)
Titles
Amped 3 (6)
Assassin's Creed (36)
BioShock (79)
Burnout Revenge (8)
Call of Duty 2 (20)
Call of Duty 3 (10)
Command and Conquer 3 (25)
Condemned (15)
Crackdown (65)
Dead or Alive 4 (22)
Elder Scrolls IV: Oblivion (49)
Fable 2 (25)
FIFA Soccer 06 (5)
Fight Night Round 3 (5)
Final Fantasy XI (12)
Frame City Killer (2)
Full Auto (6)
Fuzion Frenzy 2 (9)
Gears of War (239)
Ghost Recon: Advanced Warfighter (32)
Ghost Recon: Advanced Warfighter 2 (29)
Guitar Hero II (64)
GUN (4)
Halo 3 (593)
Kameo (14)
King Kong (8)
Lost Planet (29)
Madden NFL 06 (5)
Mass Effect (51)
NBA 2K6 (4)
NBA Live 06 (4)
Need For Speed Most Wanted (4)
NHL 2K6 (2)
Perfect Dark (18)
Project Gotham Racing 3 (24)
Quake 4 (6)
R* Games Presents: Table Tennis (9)
Ridge Racer 6 (7)
Rumble Roses XX (0)
Saints Row (10)
Splinter Cell: Double Agent (19)
Street Trace (7)
The Darkness (22)
The Godfather (2)
The Outfit (4)
Tiger Woods PGA Tour 06 (3)
Tony Hawk's American Wasteland (4)
Too Human (21)
Top Spin 2 (5)
Viva Pinata (27)
GDC '07 Coverage
GDC '07 (33)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Worth reading

  • 360 Arcadians
  • 360Sync
  • Achieve360Points
  • Gamerscore Blog
  • Gamertag Radio
  • GameTrailers 360
  • Halo.Bungie.Org
  • Major Nelson
  • Planet Xbox 360
  • TeamXbox
  • Unscripted 360
  • XBLArcade
  • Xbox 360 Achievements
  • Xbox Domain
  • Xbox-Scene
  • Xboxyde
  • Xboxygen (French)

Featured Galleries

Far Cry 2 (PC)
Omega Five (XBLA)
Metal Slug 3 (XBLA)
Arkadian Warriors (XBLA)
Shred Nebula (XBLA)
Ninja Gaiden II
Two Worlds: The Temptation
Asteroids & Asteroids Deluxe (XBLA)
Halo 3 Heroic Map Pack

 

Most Commented On (14 days)

Recent Comments

Worth reading

  • 360 Arcadians
  • 360Sync
  • Achieve360Points
  • Gamerscore Blog
  • Gamertag Radio
  • GameTrailers 360
  • Halo.Bungie.Org
  • Major Nelson
  • Planet Xbox 360
  • TeamXbox
  • Unscripted 360
  • XBLArcade
  • Xbox 360 Achievements
  • Xbox Domain
  • Xbox-Scene
  • Xboxyde
  • Xboxygen (French)

Weblogs, Inc. Network

  • Autos
    • Autoblog
    • AutoblogGreen
    • Autoblog Spanish
    • Autoblog Chinese
    • Autoblog Simplified Chinese
  • Technology
    • Download Squad
    • Engadget
    • Engadget HD
    • Engadget Mobile
    • Engadget Chinese
    • Engadget Simplified Chinese
    • Engadget Japanese
    • Engadget Spanish
    • TUAW (Apple)
  • Lifestyle
    • AisleDash
    • DIY Life
    • Gadling
    • Green Daily
    • Luxist
    • ParentDish
    • Slashfood
    • Styledash
    • That's Fit
  • Gaming
    • Joystiq
    • DS Fanboy
    • Massively
    • Nintendo Wii Fanboy
    • PS3 Fanboy
    • PSP Fanboy
    • Second Life Insider
    • WoW Insider
    • Xbox 360 Fanboy
  • Entertainment
    • Cinematical
    • TV Squad
  • Finance
    • BloggingBuyouts
    • BloggingStocks
    • WalletPop
  • Also on AOL
    • African-American Culture
    • Autos
    • Games
    • Maps
    • Money
    • Movies
    • Music
    • News
    • Sports
    • Switched
    • Television
    • Travel

Other Weblogs Inc. Network blogs you might be interested in:

PS3 Fanboy
  • ESRB: Street Fighter Alpha coming soon to PSP/PS3
  • PS3 Poll Police: Has the format war really started to end?
  • Sony wants you to tag along with them at CES
  • Worldwide PS3 releases for the week of January 6th
  • Blu-ray movie releases for the week of Jan. 6
Subscribe with My AOL, MyYahoo or Bloglines
WOW Insider
  • All the World's a Stage: Something to remember me by
  • AddOn Spotlight: Recount
  • Spiritual Guidance: Mind Vision of 2007
  • Don't call it a comeback
  • Two Bosses Enter: Vaelastrasz vs. Illidan
Subscribe with My AOL, MyYahoo or Bloglines
PSP Fanboy
  • ESRB: Street Fighter Alpha coming soon to PSP/PS3
  • Sony officially announces Skype support for end of January
  • Worldwide PSP release for the week of Jan. 6
  • Pursuit Force takes to the skies in new video
  • Downstream Panic's sugary sweet trailer
Subscribe with My AOL, MyYahoo or Bloglines
Joystiq
  • Sony boasts PlayStation holiday sales numbers
  • Slim PSP to get Skype functionality late January
  • College football players train on custom EA Sports simulator
  • Guinness book of gaming records coming in February
  • Gory MMO coming to the states in early '08
Subscribe with My AOL, MyYahoo or Bloglines
Engadget Mobile
  • BlackBerry Pearl 8130 spotted in red on Sprint
  • Philips launches SHB9000 Bluetooth headset
  • Is this Windows Mobile 7?
  • LG Rumor fix no longer a rumor
  • RIM's BlackBerry 8xxx looks Rogers-bound
Subscribe with My AOL, MyYahoo or Bloglines
Autoblog Green
  • The real reason Tata's Rs 1-lakh will change everything: it's green!
  • Gulf of Mexico "dead zone" expanding, possibly due to corn bubble
  • Speech on alternative fuels by Chevy General Manager Jan. 8
  • Did Toyota hybrid sales peak in 2007?
  • San Francisco buses to photograph cars parked in bus lanes
Subscribe with My AOL, MyYahoo or Bloglines
Engadget
  • Sony announces VAIO Premium HTPCs
  • Sony updates nav-u GPS line with NV-U73T and NV-U83T
  • Sony's new mylo hands-on
  • Sony's new mylo (2) now official
  • Philips launches new GoGear units, some Rhapsody enabled
Subscribe with My AOL, MyYahoo or Bloglines
The Unofficial Apple Weblog (TUAW)
  • 3 ways to get things done with your iPhone
  • Reminder, Sunday talkcast at 10 pm ET
  • Adium 1.2, the duck has landed.
  • 10 ways to get the most out of Quick Look
  • Using Data Detectors in Leopard's iChat
Subscribe with My AOL, MyYahoo or Bloglines
Autoblog
  • Spy Video: BMW Progressive Activity Sedan
  • Collector's Collection: Ferrari 60th Anniversary Icons
  • GM cancels $4.1 billion line of credit
  • Aerodynamics is not worth this...
  • Time Capsule: Fiat 500 set for UK launch on the London Eye
Subscribe with My AOL, MyYahoo or Bloglines
Gadling
  • Now I understand why travelers get angry
  • Photo of the Day 1/6/2008
  • Concierge's IT List: Places for upscale tastes, but maybe cheaper
  • Talking British
  • Culture 101: You must have been Chinese--or when is the part where my hair gets cut?
Subscribe with My AOL, MyYahoo or Bloglines
Engadget HD
  • Sony announces VAIO Premium HTPCs
  • Philips' new LCD lineup continues to not impress
  • Sharp pushes out more Aquos LCDs
  • Sharp promises to bring its 108-inch LCD to market in '08
  • Sharp rolls out SE94U Aquos series w/ Aquos Net
Subscribe with My AOL, MyYahoo or Bloglines
Download Squad
  • Windows Mobile 7 may sport new input methods
  • Ask.com launches mobile voice assisted driving directions
  • Amazon launches software downloads
  • Buxfer: personal finance with support for iPhone, Twitter
  • Ning is pro-freedom, and porn agnostic
Subscribe with My AOL, MyYahoo or Bloglines