GTAIV boasts 40% attach rate with new 360s

Posted May 12th 2008 6:00PM by Richard Mitchell
Filed under: News

Grand Theft Auto IV is selling very well (perhaps you've heard), but did you know that it's also moving Xbox 360s at a blistering pace? On a recent Major Nelson podcast, co-host "e" revealed that GTAIV boasted a 40% attach rate with new 360s during its first week of availability. "The game is attaching well to new consoles, roughly 40 percent of 360s going out the door had a copy of GTA IV going with them," said 'e'. With only the UK sales numbers for GTAIV currently revealed, we'll have to wait for the worldwide 360 numbers before the full significance of the attach rate really means. Whatever the actual figure, we're willing to bet that 40% of all 360 copies of GTAIV represents a lot of consoles.

While there's no way to prove that consumers bought their new consoles specifically to play GTAIV, there's no denying that it helped drive sales. We'll have to wait for the latest NPD numbers to see just how big the GTAIV effect was.

[Via Joystiq]

Update: Corrected basic mathematical error. The blogger responsible has been sentenced to 5 hours of Rocketmen: Axis of Evil.

Tags: grand-theft-auto, grand-theft-auto-4, grand-theft-auto-iv, gta, gtaiv, rockstar, take-two

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Reader Comments (Page 1 of 1)

5-12-2008 @ 6:06PM

ChewyDogg said...

40% of 360's sold had GTA IV. That is not the same as
"Whatever the actual figure, we're willing to bet that 40% of all 360 copies of GTAIV represents a lot of consoles."

5-12-2008 @ 6:19PM

Taylor said...

I second that.
-Taylor

5-12-2008 @ 6:27PM

Richard Mitchell said...

Urgh. Corrected.

Seriously, I'm facepalming myself.

5-12-2008 @ 6:09PM

dylan said...

So you guys have any info on the social club not working? the gamespot forums are riddled with people all having problems linking their gamertags, but no info on if it will ever be fixed...

5-12-2008 @ 6:21PM

D Boy Flex said...

I can't get zits working.

5-12-2008 @ 6:26PM

webster1990 said...

according to social club i havent completed the story yet.

I can assure you i have. It's really annoying, i want to be a member of the 100% club, but if they don't sort it soon i'll be screwed

5-12-2008 @ 6:33PM

kyle said...

i zit some songs and only one so far has come up

5-12-2008 @ 8:00PM

liftoff said...

I'm 1 of those 40%. W/ gta4 being released their was no need to wait any longer

5-13-2008 @ 5:12AM

Boff said...

Well done! Now take a look at the healthy library of games available for when you've finished GTAIV

5-13-2008 @ 9:02AM

sp00ks said...

it attached well to mine, as I was taking a cab I RRoD'd.

got lots of catchin' up to do.

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