120GB HDD pricing analyzed and it's overpriced
Related Headlines
Add your comments
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.
Share




Reader Comments (Page 2 of 3)
5-08-2008 @ 12:11PM
mirage said...
Why is M$ tacking on an $80 profit for their retailers? That is what I would like to know. Do retailers get that high of a return on all of the 360 accessories? I for one would like to buy one of these because my 360 but I cannot justify this amount.
Reply
5-08-2008 @ 12:12PM
monkeymonkeymonkey said...
Ive always wondered why they did this. If they make the drives cheaper (maybe even free with X # of points purchased) then more people would download stuff from XBL, I know I would! Pretty bad oversight on MS part if you ask me. If I could get a free drive for buying $50 worth of XBL points, I would jump at that deal.
Reply
5-08-2008 @ 12:43PM
joey said...
dream on.
5-08-2008 @ 12:45PM
monkeymonkeymonkey said...
Cellphone companies do this, satellite/cable companies do this, Tivo does this, VoIP companies do this, need I say more?
5-08-2008 @ 2:19PM
JakubK666 (Ninja Defence Force) said...
True...that's how I got my TV and PSP.
5-08-2008 @ 12:21PM
CapNJunkie said...
I don't think they want to sell any of them because of all the headaches they would have dealing with support.
Reply
5-08-2008 @ 12:25PM
Big Filth said...
I have 84 mb left on my 20 gig HDD.
its pretty sad. I need to buy the bigger hard drive I guess? :(
It should be cheaper. That thing is almost as much as a Wii!!
Reply
5-08-2008 @ 12:44PM
hunter2223 said...
Ok time to play Basic Economics!
If the HDD costs $80 to produce... and no reason to think they don't, then we start to get into the profits... Watch the bouncing ball.
MS takes $20 profit on their $80 investment.
The distributor then takes a profit off of the item, and sells to the Retailer, probably about $120 or so.
The retailer then marks it up 40-60% and sell it.
To put it another way, MS sell to the Distributor, normally for 60% of MSRP, but because of their stated $20 Profit from each unit, that means they are selling to the Distributors for closer to 48% of MSRP.
Distributors normally sell to Retailers at 40-50% of MSRP, so the retailers can make money on the product, but in the case of this drive it's more then likely 25-35% of MSRP.
The average Retailer needs to make 40% on anything out on their floor to make money.
By the basic laws of Profitability and Retail sales, the 120gig HDD is Under Priced. May be more then the consumer is willing to pay, but with the Starting manufacturing cost of $80 the numbers all make some sense.
Think of it this way, that HDD you buy for your PS3 that costs $80 from New Egg (Who take a hit on the retailer percentages to begin with) Probably cost $20 to manufacture.
Reply
5-08-2008 @ 1:20PM
Duke 2 said...
Uhh, since when??
Retail profit of $80 on a per unit wholesale cost of $100 is exorbinantly high by any definition. Consoles are being sold at a loss (to MS w/razor thin margins for retail), and they're making it up on aftermarket stuff.
They charge it because they can and people are paying. And yes, it is an undeniably short-sighted marketing strategy to not automatically build in max storage capacity at no addl cost and make it up several fold in increased DLC- which IS OF COURSE what Microsoft's entire strategy going forward. Expect this practice to change in the not too distant future (MS sees the contradiction to it's own stated strategy going forward and is realigning it's marketing plan accordingly.
I also don't buy any the rhetoric about how this makes PS3 a better alternative because you can buy an external HDD. It's still on a system that simply doesn't have the games most want to play and need to load the entire freakin game on the HDD just to play?? give me a break
5-08-2008 @ 12:46PM
chenry said...
And despite the strength of the Canadian dollar, this thing costs $209 up here! WTF Microsoft.
Reply
5-08-2008 @ 12:54PM
evilfoxhound said...
I upgraded my 40GB PS3 to 150GB for £40 (about $20). This is why I made sure I purchased a 360 Elite. The HDD price is rediculous to the point that they are taking the piss.
Reply
5-08-2008 @ 12:56PM
Jesse said...
Amazon.com has them for $149.99 and free shipping. Still over priced, but those of you that need to get one can at least save a bit. My "buddy" kicked my console over on a tile floor and trashed my old 20 gig. Gave me an excuse to upgrade, although it could have been better circumstances.
Reply
5-08-2008 @ 1:11PM
Procris said...
Sony's done it as well with their own brand HDMI cable, Memory sticks for PSP and so on. Only difference being... You can actually buy third party stuff which is 100% cheaper (if you smart enough). Though with Microsoft and 360, you can't. Thats not totally a bad thing. There is increased security by not having it totally open.
We've known for a while that the drive is over priced. I mean compare it with just about any drive on the net and you'd realise you could buy one yourself cheaper but because it won't work on the console your stuck buying the MS ones (if you choose too).
Honestly i think Microsoft should cut the prices on these hard drives a lot. Sure its good business for them selling them at high prices but do you know whats also good? Getting more hard drives (bigger) in the hands of people who will then be more likely to buy DLC/GAMES/Movies off of the market place. Think of it as an investment.
That and the Core/Arcade needs a hard drive added to it so that future games can take advantage of it.
Reply
5-08-2008 @ 1:17PM
h0mi said...
The bottom line is that with the ps3 console, I could pay as much as $80 (if I didn't try very hard to find it cheaper) to get a retail 2.5", 120gb sata drive. This is $100 cheaper than the xbox 360 upgrade. This price difference is simply insane, and wipes out any and every price advantage that the 360 has over the ps3.
Reply
5-08-2008 @ 1:39PM
Gemini Ace said...
And this is news how? We knew this when the damn thing came out.
Reply
5-08-2008 @ 1:40PM
Gemini Ace said...
And this is news how? We knew this when the damn thing came out.
Reply
5-08-2008 @ 2:02PM
mike said...
all i know is the Xbox is the most expensive system out right now to get the same quality as the PS3
If you want HD Movies, Wi-Fi, Rechargable Controllers, Any theme really, Online Play, etc.
All that comes to way more than what the PS3 offers.
I'm sorry to say, the Xbox is the OverPriced system, but if you don't need what the PS3 has, then it's a greatly prices system.
So, everyone, I win this battle.
Reply
5-08-2008 @ 3:08PM
doug said...
Stop equating cost with value.
Reply
5-08-2008 @ 3:29PM
Ninjakamster (PSN: Chin-Poh) said...
I have a PS3 but do every much like the 360, I may later swap my PS3 for a 360 or buy it when I get extra money.
Anyways, its surprising that Sony would let you easily upgrade the HDD yet Microsoft keeps it proprietary.
Shouldn't there be a way to remove the casing on the 360 HDD, slap in your own 2.5" HDD and put it back together?
I swear I saw a guide on how to do this.......
Reply
5-08-2008 @ 4:53PM
Nate said...
In other news, the sky is blue.
Reply