Head of gaming for Xbox UK, Stephen McGill has gone on record to say that their GTAIV "campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTAIV on Xbox 360 over the coming weeks." Microsoft plans on on promoting 360 GTAIV greatness with television ads that kick off this weekend as millions and millions of dollars get thrown into the advertising wind. So, would it be fair to expect limited edition GTAIV Mountain Dew and a Time Square launch too?
Reader Comments (Page 2 of 2)
4-17-2008 @ 12:09PM
ZEBRA NINER said...
Free handys from hookers wearing xbox shirts with every 360 version purchase!!!!
Now THAT is GTA advertising.
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4-17-2008 @ 12:23PM
adam said...
And i would buy instantly lol.My 360 rrod the other day.It was on its last leg i had it almost two years so im not surprised by it.It has taken a beaten and survived a huge fall with case damage and it still worked.
I bought another 360 about 2 months ago with a falcon chip so that will hold me over till i get this one repaired or they send anew one.Im hoping they send a new one.
4-17-2008 @ 12:23PM
Zoot Suit Jedi said...
Only if I can punch them in the face and take their cash.
4-17-2008 @ 12:23PM
Magic Whiskey said...
It's not a matter of Microsoft needing to promote GTA IV, it's instead an issue of 'Why not?'
Consider the following:
Nintendo is in a state of re-formatting their way of doing things. Gone is the day of "Now You're Playing With POWER!". It's now replaced by the 'Touch Generations' format which, to it's credit, is doing extremely well.
BUT...
Imagine if Nintendo hadn't been so afraid to advertise Metroid Prime 3 and Super Mario Galaxy. Imagine a blowout of media, cross promotions, commercials up the ass. (And for the record, Galaxy deserved a lot more than it got in the public eye if you ask me.)
If Nintendo had promoted these titles a bit more, don't you think even MORE people would have bought these games?
It's just the same as seeing a commercial for He-Man toys back in the 80's. You saw the cartoon, you loved it, knew there were toys, but ads just made you froth at the mouth all that much more.
So no..to clarify (from how I see these things), it's not a matter of Microsoft NEEDING to promote; we as gamers are already doing that.
The fact that casual Playstation 3 owners may honestly not know it's coming to their console..now that's something worth advertising I feel. I'm genuinely not being a fanboy here; with the ammunition Microsoft has coming, Sony needs to let gamers at large know they have an alternative. (Of course these ads would be targeted at the less hardcore gamers that don't troll sites like we all do.)
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4-17-2008 @ 1:05PM
mccomber said...
I think if they're planning a campaign that big in the States, they best get it rolling pretty soon.
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4-17-2008 @ 1:10PM
Knight Marquise said...
Agreed,
I really don't believe that it's going to be near as big as what they put into Halo 3. As other posters have mentioned, the Halo 3 Hype Machine started easily over 6 months prior to launch.
4-17-2008 @ 2:30PM
PWND said...
This game would break sales records without spending so much on advertisements!
Seriously... who hasn't pre-ordered this game yet??
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4-17-2008 @ 3:58PM
Digital Limit said...
Color me glad. The worse the PS3 does, the less likely it is that I'll have to spend money on one, heh. I'm already having enough trouble scraping cash together for a Wii.
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4-17-2008 @ 5:06PM
dylan said...
Wait, GTA4 is coming out?
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4-18-2008 @ 5:41AM
gw said...
i am a ps3 owner used to have an xbox 360 till it went bust, i just think there good consoles just porly made so for a longer life on gta4 cus ppl play on these games for years i sugest a ps3 it has been confermed that there will be downloadeble content for the ps3 but just not the same as 360 and it dose seem that mirosoft do throw money at anything these days if there so confident that they have the better console whats the worry and gta will allways be a playstation game.
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