Posts tagged Ad at Xbox 360 Fanboy

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Blue Dragon's BIG SHADOW wins award

Posted Jun 24th 2007 4:15PM by Dustin Burg
Filed under: News

Microsoft's 360 sales in Japan may be borderline sad and depressing, but at least their ad campaigns are winning awards. Blue Dragon's marketing campaign BIG SHADOW won a coveted Canneslion award for best outdoor advertisement. The BIG SHADOW campaign can be seen here and took place in Japan where they projected people's shadows on a nearby building that morph into Blue Dragon creatures. The campaign also went online featuring a live feed of the fun and interaction with the shadows. It's quite the creative experience and well worth an award. Now only if Microsoft could translate an advertising award into Xbox 360 hardware sales then we think things would be good in Japan.

[Thanks Jonah Falcon, Via Joystiq]

New 360 ad says, "It's the games stupid"

Posted Oct 23rd 2006 4:30PM by Richard Mitchell
Filed under: News, Console wars

Some of you may have seen the latest Xbox 360 ad -- we saw it during Adult Swim. The commercial depicts thousands of Xbox 360 game cases flying around to assemble the 360 console itself, like a puzzle. The commercial closes, saying that, "The next generation is over 100 high-def games. The next generation is now." It's a very slick way of reminding consumers that the 360 has more games to offer this holiday than its other next gen competitors, and also that you won't have to wait in line to get one. See the commercial after the break.

Continue reading New 360 ad says, "It's the games stupid"

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