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Rumor: Microsoft to establish retail stores


A website by the name of Fudzilla is reporting that Microsoft is looking to launch its own chain of retail stores. The rumor comes via "sources close to Microsoft," and claims that MS will open said stores to showcase Microsoft products and will employ "skilled people," to show customers "the true Microsoft experience." Yes, it sounds more than a bit like the strategy currently utilized by Apple and its chain of boutique stores.

A key distinction here is that Microsoft doesn't have the same range of hardware that Apple produces, which makes one wonder exactly what will be on display. Of course, one would expect to see Zunes and Xbox 360s, but beyond that and a handful of PC peripherals, Microsoft is mainly a software producer. Maybe we'll see PCs loaded with MS software?

The only other question that remains is whether or not Microsoft can capture some of the mindshare that has been lost to Apple. If Microsoft can manage to make customers pay a ridiculously high price for socks, then they're on the right track.

[Via Trusted Reviews. Original Image by Fleur-Design]

New price cut rumor? Put it on the pile...

"Xbox 360 to receive price cut by Christmas," that old chestnut that refuses to die, has reared its ugly head once again. This time the news comes from Taiwanese manufacturers who claim that Microsoft has negotiated a lower cost for 360 production and will reduce the retail price of 360s by US $100. According to these Taiwanese sources, cheaper components and a more refined production process could reduce overall production costs by 15-20%. Additionally, this would allow Microsoft to bundle the HD-DVD drive while staying under $399.

Of course, Microsoft Taiwan has denied the rumor. And, it should be noted that cheaper production costs do not necessarily lead to cheaper retail prices. Not only that, but with the core system already being a full $200 cheaper than the low end PS3, Microsoft doesn't really need to lower its price.

Who knows, it might actually be true, but don't hold your breath. The much ballyhooed PGR and Points bundle is much more likely.

[Via OpenXBOX360]

Latest 360 retail indignity in Japan


If Xbox 360s aren't selling quite as fast as second-hand panties in Japan, it might be partially because retailers can't be bothered to throw up a decent in-store display. Chris from the Game/Life blog at Wired.com snapped the above pic of a typical effort: an "original faded-ass display box" with a tiny label slapped on it  "advertising" 360s in the back. Follow the link for more depressing reflections of the Japanese public's general apathy toward our beloved console.

Battle with faceplate packaging ends with bloodshed

Wired Magazine answers a question that has boggled, and ultimately bloodied, consumers the world over? Why the hell is the packaging on electronics-related stuff so ridiculously hard to open? The gory knife wound at right resulted from a near death struggle to free a simple Xbox 360 faceplate from it's vacume sealed plastic prison (You know, the kind that requires a box-cutter, a blow-torch and a plasma donation to scratch). As you might expect, sharp objects and over-eager customers make for a dangerous combination. Emergency room physicians report an anecdotal surge in packaging related injuries as frustrated fanboys slice and dice themselves in a futile attempt to reach their precious cargo. It figures that this river of spilled blood flows toward the almighty dollar:

The bottom line is the bottom line. Retailers demand the hard-to-open packaging to avoid "shrinkage," or shoplifting, a problem that cost U.S. stores more than $10 billion a year or $25 million a day, according to statistics from the National Association for Shoplifting Prevention. They also want the item to be visible to customers and capable of withstanding the rigors of long-distance shipping from manufacturing plants in Asia.

The worst part is that Moms finally have proof that video games cause violence. Have you ever bought a 360 bundle at Costco and stabbed yourself in the thigh with a steak knife trying to open it?

[Via digg]

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