In-game advertising. Just saying the words invoke anger to Bruce Banner proportions for some gamers. Today EA and Massive announced a two-year extension you should probably go shopping for purple shorts.
Bringing advertising to such EA hits as Burnout, Madden, NBA Live, NHL and Nascar to the Xbox 360 and PC means that Microsoft owned in-game ad firm Massive and EA will continue to mask our gaming worlds with ads marketed for 18 to 34 year-old males. Gamers from other consoles shouldn't consider themselves lucky though, soon enough Xbox 360 owners will be able to download the Burger King Whopper Launcher in Army of Two for a mere 250 MS Points*!
*Oh, I hope that joke doesn't come back to bite us.
[Via Joystiq]
Today, Sierra Entertainment sent word that their Cold War based RTS World in Conflict will not be releasing to the Xbox 360 this year and is instead being pushed back into 2008. World in Conflict is currently available on the PC and was originally slated for a November release on the 360 until today's delay news broke. But the delay may be worth the wait with reviews for World in Conflict generally favorable and it pulling in an average of 91 on metacritic. So, if Massive Entertainment does a good job of translating this RTS over to the conosle realm then World in Conflict just might be something of interest come 2008.
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