Although some at Microsoft insist "It's not about owning the living room" others lay bare underlying strategies behind Microsoft's frenzied attempt to enter the video game console market. XChange magazine has conducted a lengthy interview with Microsoft TV's Ed Graczyk; while most of it deals directly with IPTV, they do ask him about the role of the 360 in their strategy. He says, "The initial iteration of [the Xbox 360] is focused on gaming... but it’s a fair bet at some point in the future you’ll have an Xbox console that could be also an IPTV receiver – that will have the IPTV functionality built into it."
Microsoft's ambitions in the living room are storied, and this interview shows their strategy and the resources they're willing to invest in satisfying it. While the Xbox 360 might be a killer game machine, do some at Microsoft still see it as their trojan horse, a set-top box waiting to deliver goods and services through a Microsoft-controlled gateway? (And we're not talking about Live here.)
[Thanks, Farooq J Alvi]
