Compared to last year, Microsoft's Entertainment and Devices Division (the division that houses the Xbox 360) has pulled a metaphorical 360, going from major losses to major gains.As part of their second quarter fiscal report, Microsoft revealed that sales from their Xbox 360 and Zune division rose three percent to $3.06 billion and was able to turn a profit. A profit of $357 million. Seeing a profit that high is in stark contrast with last year's financial numbers which saw the division losing $302 million. So, in effect, the Xbox 360 was able to reverse its losses and go up $650 million year over year. Not bad, especially for a Microsoft division that never saw a dime of profit in the original Xbox days. Congrats!
Reader Comments (Page 2 of 2)
1-25-2008 @ 12:17PM
Oorang said...
Plus Bill gates turned into a potato...big dollar there.
1-25-2008 @ 1:41PM
Robert Aitchison said...
It's a lot of factors really.
Master chief really did his part of course, it's hard to argue with the idea of him "leading the way here.
A bunch of Marines, SAS and "OpFor" also fought and died for this accomplishment. Of course they also fought on the side of the "enemy"
To be sure Commander Sheppard and his/her blue alien *girl*firend did their part while saving all sentient life in the Galaxy.
Let it not be forgotten the sacrifices of countless Big Daddy "volunteers" not to mention the little sisters they protect (please, won't somebody think of the little sisters?)
Also figter "Ace" Talisman and his wingman Shamrock, Garuda team provided some great close air support, even propelling the 360 above the PS3 in Japan, even if it was for only one week.
And stealthily we even had an Assassin who murdered his way through to do his part, of course like the military members mentioned above, this Assassin's services were available to others who could afford his price.
And in the background a supporting cast of guitar players (and drummers & singers), racecar drivers, even movie moguls.
Congrats to all!
1-25-2008 @ 2:03PM
xenocidic said...
While those titles may have certainly helped move a few hardware units, only the first-party titles contribute significantly to IED's profit margin
1-25-2008 @ 2:43PM
Brian said...
"pulled a 360, going from major losses to major gains" Even David Copperfield couldn't do something like this.