AXE is up to their male-centric marketing antics again offering a free theme and a few gamer pictures of those Bom Chicka Wah Wah girls. Not familiar? Well, the Bom Chicka Wah Wahs are a musical group of scantily glad women who sing the Bom Chicka Wah Wah song to market AXE (Lynx for our European friends). Actually, it's kind of hard to explain. What we can do is show you our favorite AXE Bom Chicka Wah Wah commercial kindly embedded after the break. Yeah ... kinda interesting isn't it?
And now that we think about it, it's kind of odd that a theme like this could be approved for download when a theme like the
Queenz got canned for being too mature. Maybe a multimillion dollar company backing the content has something to do with it.
Reader Comments (Page 2 of 3)
6-02-2007 @ 7:04PM
Josh L. said...
Yeah, everyone I know thinks "Bom Chicka wah wah" was stolen from somewhere else, but it's pretty obvious. I was surprised to see the "Bom" version being more popular than the other two "Bow" versions, as I believe the "Bow" version is more accurate.
Infact, now that this started, I won't be surprised if some YouTuber decides to make a compliation of pornomatopias to make an entire "song"
Oh, and Omar, uuuum, seriosuly? I mean, this is a bit too easy. Don't you prefer to call people niggers on WoW or something... I mean, it's not like anyone actually reads these... Moron...
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6-02-2007 @ 7:57PM
Omar said...
@ 21
Apparently one loser read it.
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6-02-2007 @ 8:22PM
Grant said...
it's funny, you can really tell who the youngins are in here if they think this onomatopoeia is based off of some current youtube video or episode of friends.
don't get me wrong, i'm only in my 20's, but i've known the origin of this since my early teens and have used it on various occasions.
anyways, does anyone else see the hilarity in nerds arguing about porn? i feel like the consensus should be printed as scientific fact.
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6-02-2007 @ 8:26PM
Bennyishere said...
This reminds me of when some guy was accused of plagiarism on NewGrounds for "stealing" the devil vs angel consciouses from Family Guy, even though that has been used as far as anyone can remember. I've been saying bow chicka bow wow (not bom chicka wah wah) way before I saw this commercial at the theaters here in Norway, where it's also called Axe. I have no idea where I first heard it, however.
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6-02-2007 @ 9:48PM
MediaSoldier said...
Where is this on the UK marketplace? cant seem to find it.. :(
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6-02-2007 @ 10:06PM
ZeroCorpse said...
Idiots.
"Bom Chicka Wah Wah" was not "invented" by any of you dorks. It is onomatopoeia for the soundtrack to old 70s and 80s pornographic movies. For the literally-challenged of you, onomatopoeia is when you make a word from a sound, in this case the wah-wah guitars that were prevalent in old porn films.
It's not from Halo. It's not from the Axe guys. It's not from anything in the 21st century. It's from fricking THIRTY YEARS AGO, so just shut up, all of you.
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6-02-2007 @ 10:22PM
Andrew said...
i agree with #19
i always think man that guy doesn't like to bathe like the rest of us.
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6-02-2007 @ 10:46PM
Reedux said...
Young people and their ignorance. I'm sure they find Mad TV cutting edge, too.
And no, RvB did not create "Bow Chicka Bow Wow". It's (kind of) the song for getting down. ;)
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6-02-2007 @ 11:42PM
MediaSoldier said...
where can i find these on the marketplace? (uk)
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6-03-2007 @ 5:43AM
Maxi said...
Yep still can't find them in the UK, did they never make it?
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6-03-2007 @ 6:45AM
mattclarkie said...
Everyone knows Lynx is a better name.
But as far as I am concerned the stuff stinks and isn't an antipersperant so useless.
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6-03-2007 @ 7:57AM
tony said...
why is nothing like this ever free in the uk we like cool themes etc to you know!
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6-03-2007 @ 10:50AM
Justin U said...
Bow chicka wow wow didn't start with Red Vs. Blue, it didn't really start anywhere. Its just that stripper music or porn music often had something that sounded adaptedly like that.
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6-03-2007 @ 11:49AM
Bakonon said...
It's "scantily clad," not "scantily glad."
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6-03-2007 @ 4:30PM
chenry said...
... No one invented the phrase. It's international sound of porno music.
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6-03-2007 @ 7:13PM
Project Ekim said...
i love that commercial
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6-03-2007 @ 7:14PM
Project Ekim said...
love the theme too
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6-03-2007 @ 8:06PM
Clinton said...
When the girl reinserted those cotton swabs, I damn near ran out and bought some AXE.
Well done, ad wizards, well done.
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6-04-2007 @ 11:05AM
Terrence Meekins said...
That commercial couldn't be down on TV in the U.S. Its rated NC-17.
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6-04-2007 @ 11:41AM
Hani said...
is it just me or is this theme not available in Canada?
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