Posts with tag advertisement
Florida Anti-Tobacco Ad rooted in games
A Brief History of Game Ads
As the technology and approach of gaming evolves one thing has stayed the same, advertisements suck. Sure ads aren't as ... uh ... flashy as they once were, but they still take up the pages our favorite magazines and disturb our search for news on our favorite websites.Next-Gen.biz has taken a look at the evolution of game ads from the last three decades, including: the simplistic approach of the 80s, the radical colors of the 90s and the boring screenshot montages of the current generation.
While not Xbox specific, the feature teaches us a little about the evolution of marketing for games and how the new generation is breaking the mold wit Alternate Reality Games (ARGs) while still phoning in traditional advertisements. A worthy read for those looking for some gaming business knowledge.
360 ads plastered all over PS3 website
An observant blogger recently noticed something amusing on Gamespot's PS3 page. It looks like someone over at Microsoft's marketing department has a good sense of humor, as the PS3 page is covered with 360 ads and images. Sure, it's funny, but there are 360 ads on all the other pages, right? Nope, we checked and the only page to receive the 360 treatment was the PS3 page. In fact, all the other pages have blank backgrounds, so this was definitely intentional on someone's part -- or an ironic mistake. We were curious, so we checked IGN and 1UP, but saw nothing similar. It looks like Gamespot is the only site to fall victim to Microsoft's joke ... for now anyway.
[Via The Midas Touch]
New 360 ad says, "It's the games stupid"
Some of you may have seen the latest Xbox 360 ad -- we saw it during Adult Swim. The commercial depicts thousands of Xbox 360 game cases flying around to assemble the 360 console itself, like a puzzle. The commercial closes, saying that, "The next generation is over 100 high-def games. The next generation is now." It's a very slick way of reminding consumers that the 360 has more games to offer this holiday than its other next gen competitors, and also that you won't have to wait in line to get one. See the commercial after the break.
