Dead or Alive
With the success of the Virtua Fighter series, Tecmo management craved a similar title for their catalog.
Known for having a keen eye for game design, Itagaki's vision of Dead Or Alive was green-lit for production at Tecmo.
With the instruction to create a series to compete with Sega's premiere fighter, Itagaki took the reigns as leader of the newly formed internal studio, Team Ninja.
In 1996 Dead or Alive released to Arcades with home versions hitting the Sega Saturn in 1997 and the PlayStation in 1998.
DOA broke new ground with a focus on speed and countering rather than slower, combo focused fighters of the time (Tekken).