When we found out that Project Gotham Racing had been used to promote the PS3 for a third time, it took every ounce of strength we could muster to avoid making a 300 "This is madness!" joke. The truth is though, this is madness. First, PGR3 was used by Sony to promote a trailer for Gran Turismo HD, then it was used again by Kia for a PS3 promotion. This time the offending publication is from Media Markt, one of Europe's largest electronics store chains, which overlays a PS3 on top of this image from PGR3. In an ironic twist, the article in question is apparently about the Playstation 3's future.
At this rate, we'll be seeing PGR3 images in the next ad for Ratchet & Clank.