We can't help but be reminded of the famous (infamous?) "Mad World" ad that promoted the first Gears of War, which makes sense considering it was created by the same team. Like the "Mad World" ad, "Last Day" is a radical departure from most action game advertising. Of course, that's precisely what makes it stand out. Find the ad after the break.
Our only question now is how long it will take for enterprising filmmakers to start remixing the ad with different music, or throwing the music onto other game commercials. Get to it, internets!