
Holly Rockwood, director of corporate communications at Electronic Arts, told GigaOM, "I can confirm that the Obama campaign has paid for in-game advertising in Burnout," adding that the company accepts advertisements from "credible political candidates" and that, just like ads on TV and radio, they don't necessarily reflect the opinions of EA or its employees. Our suggestion for the next candidate to buy some in-game ads: Ed Hermes.
[Via Joystiq]
Reader Comments (Page 1 of 3)
10-14-2008 @ 4:50PM
Dadidito said...
Seriously this pisses me off. I am surrounded by politics all day. NOT in my games.
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10-14-2008 @ 4:52PM
Benjamin09 said...
Oh no! Your politics got in my game!
Selling goods are fine but putting ads for politics in games is horrible.
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10-14-2008 @ 4:57PM
Zoot Suit Jedi said...
You got politics in my goatmilk. (Kenny Rogers)
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10-14-2008 @ 9:54PM
Van Faulk said...
I was raised on the dairy, bitch!
10-14-2008 @ 5:10PM
ZEBRA NINER said...
Oh jeez, here we go. I saw a McCain ad in Battlefield: BC, near a tiger cage. ZING!
Just kidding. McCain FTW!
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10-14-2008 @ 5:23PM
Cr4sh Dummy said...
Lol!
10-14-2008 @ 5:16PM
Ryan said...
Maybe there will be McCain ads in Saints Row 2 in each of your eight houses you get.
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10-15-2008 @ 12:22AM
yolarrydabomb said...
If its ture....McCain FTW.
10-14-2008 @ 5:29PM
bill m said...
Not sure how it works in gaming, but in radio and television ( and I assume this is for all forms of advertising even gaming) if you give one party air time you have to offer the other party the same air time. So it's possible we will see McCain ads as well, though at this point McCain has probably already conceded the "young" vote.
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10-14-2008 @ 6:41PM
RAD Moose said...
Equal airtime doesn't include advertising... so if one candidate wanted to buy ads, the other one doesn't have to, nor do they need to give them ads.
10-14-2008 @ 6:41PM
AoE said...
the equal time rule comes from the FCC and applies to radio and television only (as the FCC has no hand in regulating the internet, print magazines/newspapers, etc.) however, I am certain EA would be just as happy to take McCain's money as they are to take Obama's!
10-14-2008 @ 6:46PM
AoE said...
@RAD Moose,
Actually, the equal airtime DOES include advertising.
However, just because one candidate chooses to buy, say, 30 hrs of ads on a network doesn't mean another candidate will do the same, or even have the budget to do so. It just means that the channel that sold the first candidate 30 hrs of ad-time must also make 30 hrs of ad-time available for the second candidate, should the want it. The rule also prohibits stations from censoring campaign ads.
Regardless though, internet advertising isn't regulated by the FCC and thus the equal time rule doesn't apply.
10-14-2008 @ 5:32PM
Quote the Raven said...
Hey thanks! I get to boycott this game now! Save me some cash!
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10-14-2008 @ 6:49PM
AoE said...
um... this game came out in January 2008. What were you boycotting it for from January through now? Or was it a preemptive boycott because you just knew EA was going to one day sell some in-game advertising to an advertiser who was political in nature?
10-14-2008 @ 10:52PM
DBoyFlex said...
Hell yeah! I am gonna boycot now too. They won't get a cent out of me for their DLC! Suckas!
10-14-2008 @ 5:36PM
Delirium said...
I remember seeing this in Madden yesterday. Kinda sucks, honestly.
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10-14-2008 @ 5:40PM
SammyDKat said...
Don't vote. Most of you people are morons anyway.
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10-14-2008 @ 9:06PM
Matt said...
Yeah, you're right.
Clearly, anything having to do with politics doesn't belong on 360 Fanboy anyways.
Not because video games and politics are unrelated topics, but because clearly nobody here has any idea what the they're talking about.
Stop bickering about who Obama and McCain 'know' and who's running their campaigns.
Stop posting youtube videos made by people who have absolutely no requirement to be honest in any way.
Stop parroting what partisan pundits tell you to parrot and do the research and find out what Obama and McCain intend to do when they become president, not what other people tell you they're going to do, but what Obama and McCain actually plan to do.
I guarantee you Obama and McCain have detailed exactly what they're going to do on the real issues like the wars in Afghanistan and Iraq, the economy, taxes, etc.
If all someone is doing is listening to what people who agree with them say about what both candidates are going to do and automatically disagree with what someone who disagrees with you says both candidates are going to do then they're an intellectually dishonest person and they're disgracing your country by voting without taking the time to come to an honest, informed opinion about who is best fit to run this country.
And finally, who cares if there's political advertisements on a video game? How can anybody whine about something like that? Cry me a river!
10-14-2008 @ 5:41PM
Mike said...
Hey! These politics are ruining my game!
No! these game are ruining my politcs!
lol
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10-14-2008 @ 6:15PM
TBDave said...
This is really annoying. I can't listen to the radio, watch TV, and now play a friggin' video game, without getting flooded by Barack Obama ads.
I supported the guy in the Primaries, but he's really getting on my nerves in this last month.
And shame on you EA. You want to sell ads, that's ok. But leave politics out of the games.
I'm not going to buy or play an EA game until the election's over. And I hope others do the same.
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