While attending the UK Gamefest, develop learned an interesting tidbit of information regarding the Fall update's
new internet browsable
Xbox Live Marketplace that'll be releasing later this year. We already knew that each piece of downloadable content will be browsable via Xbox.com and "queued up" for download on the console itself, but we now know each piece of content will have it's own unique URL. This means that companies will be able to link directly to their newly released content, friends will be able to share XBLM content links and purchasing game goodies will be so much easier. Almost too easy. We better stock up on Microsoft points before the leaves begin to fall, because we have a feeling we'll be clicking our way to an empty bank account.