When pondering the idea of bringing Final Fantasy XIII to the Xbox 360
, Square Enix based their decision to go "platform neutral" on the success each console had in reaching different demographics in different territories. Square president Yoichi Wada told GamesIndustry.biz that "we always consider the territory and hardware for titles, and I just want to make sure that we're neutral about dealing with companies," admitting that "in Japan we know that the Xbox 360 isn't really that strong yet." But Wada continues saying that "in North America Microsoft is doing very well with its hardware, and for that reason it's a very important partner for us," mentioning "we're now in the age of the multi-platform, but depending on age and territory, users have different tastes."
Different tastes, different consoles and different opinions. Square Enix is just sharing the love and stuffing their pockets full of cash and coin.