Head of gaming for Xbox UK, Stephen McGill has gone on record to say that their GTAIV "campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTAIV on Xbox 360 over the coming weeks." Microsoft plans on on promoting 360 GTAIV greatness with television ads that kick off this weekend as millions and millions of dollars get thrown into the advertising wind. So, would it be fair to expect limited edition GTAIV Mountain Dew and a Time Square launch too?
Reader Comments (Page 1 of 2)
4-17-2008 @ 11:35AM
Titty Pink said...
After spending that kind of coin on the extra content this is to be expected. Do what you have to I guess...
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4-17-2008 @ 11:37AM
ZEBRA NINER said...
Doesn't it seem like they are starting a bit late? I remember Halo 3 advertising was going strong months before it released.
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4-17-2008 @ 1:23PM
dylan said...
Have you turned on G4 in the last couple of weeks? Nothing but GTA4 ads.
4-17-2008 @ 11:39AM
diamondxp said...
It is almost here
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4-17-2008 @ 11:42AM
Deck said...
Sure its a little less than 2 weeks away but that doesn't mean its too late. This will probably be rather huge for them!
Mt. Dew pimp cans here we come!
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4-17-2008 @ 11:47AM
SadisticHam said...
The GTAIV advert here isn't much good, just Nicko walking down several different streets with things going on in the background to some music, doesn't really show anything.
Here found it:
http://youtube.com/watch?v=AF95c1QPIT8
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4-17-2008 @ 12:20PM
TORO said...
Cause this one is for Europe, I dunno they like dat shit. US ad's will probably be better :)
4-17-2008 @ 11:49AM
Robert said...
PS3 owner here, so I am a little biased, do not this sound a little desperate? less than 2 weeks, looks like the millions spent for exclusive content was not enough
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4-17-2008 @ 11:50AM
andyg8180 said...
not at all... GTA has already hyped itself up... But since there are last minute people on the fence, this would be an ideal time to strike...
Most people dont feel the hype of anything till the last minute... So 2 weeks is perfect... thats a paycheck lol
4-17-2008 @ 12:22PM
TORO said...
M$ has a lot of money remember? muahaha
4-17-2008 @ 12:29PM
Knight Marquise said...
Honestly Robert, what MS is doing doesn't appear "desperate" at all, just displaying good business acumen.
What, to me at least, appears desperate is the PS3 fanboys coming over here and making these comments about MS pushing GTAIV with advertising $$$. Sounds like the Sony fanbase is growing concerned.
4-17-2008 @ 12:45PM
Robert said...
@Knight Marquise
honestly, I wanted to express my opinion, www.xbox360fanboy.com is not requesting a gamertag in order to post, so I think anyone can write something reasonable here. Thanks andyg8180 and TORO because your replies shows that there are people that can have a conversation without recurring to call someone a fanboy. Next time you want to call me a fanboy, please at least click on my name and read some of my previous comments
4-17-2008 @ 12:58PM
Knight Marquise said...
Robert,
Why bother, your first line states your biased for the PS3. I have nothing against the PS3, plan on picking one up for FF, nevertheless, what you stated has been appearing all over the joystiq network from PS3 fanboys.
Again, my point is that how does spending advertising dollars make a corporation look desperate? It doesn't, only, perhaps, in the eyes of a fanboy.
In other words, your comment would be analogous to me going to PS3 fanboy and posting:
Doesn't Sony coming out with a GTA IV bundle with the PS3 look a little desperate for Sony?
Answer: No, unless your a fanboy.
4-17-2008 @ 1:43PM
Robert said...
ummm. If Sony do that two weeks before the game launch, after expending millions on a the DLC content, I will think that. now that you mention the bundle, you see the MGS bundle being planned for months, this advertising news sound too late for me. My opinion is based in that my friends that have an XBox360 or PS3 do not know about the exclusive DLC so I think they have failed to show that to the public, (do not live on the US so the situation maybe different there), only hardcore gamers that read and follow gaming sites know about that here. I have yet to see an ad that tells you about the future DLC, they do not try to explain that you have that extra option if you buy the XBox version
4-17-2008 @ 11:50AM
Magic Whiskey said...
I'm all for another Game Fuel..:)
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4-17-2008 @ 11:55AM
erivera3 said...
Game Fuel was delicious, I hope they bring it back I miss that dangerously caffeinated beverage.
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4-17-2008 @ 12:14PM
Magic Whiskey said...
If you loved Game Fuel, be on the lookout in the coming months for three new flavors of Dew. The names elude me at the moment but each has ginseng. One is Strawberry Melon (pink), another is a berry blend (blue) and there's a clear third flavor as well.
Apparently two of the three will be tested and the third, based on sales, will remain.
(I'd be happy to have a re-named Game Fuel hit the shelves however..)
4-17-2008 @ 11:55AM
Josh said...
Maybe there's more marketing in UK than here.
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4-17-2008 @ 12:00PM
adam said...
yeah i want more of that gummy bear tasting shit.I used to drink that dew by the galon it was awesome i hope they bring that shit back.I doubt it tho as it may help push sales on the ps3 version as well.There trying to make it look like the 360 is the console to own it for.Halo3 was an exclusive so they could "DEW' it.Because this is multiplat i doubt they will do the dew.
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4-17-2008 @ 12:06PM
rishid said...
All they need is a $50 drop off the premium console and advertise GTA 4 on the 360 with new lower price.
People will flock.
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