The Wii may consistently take the console sales
crown, but there is no denying that the Xbox 360 sells the most software. As if to drive this point home, Microsoft CFO Chris Liddell recently told CNBC that the Xbox 360's life-to-date attach rate now rests at seven games sold per Xbox 360 Console. As Eurogamer points out, the latest attach rate is significantly higher than the 5.3 attach rate reported last January. Further illustrating just how momentous this feat is, Liddell pointed out that 360 owners are now spending more money on games than an Xbox 360 itself. It's an important point to make, especially for third party publishers. After all, companies want their games where the money is.