EA calls for Fox News to correct Mass Effect story
If you've been paying attention to any of the internets lately, you've probably heard about the recent (belated) controversy surrounding the sex scene in BioWare's Mass Effect. It was first lambasted by a little known writer for its "virtual orgasmic rape" among other things that aren't actually in the game. Said columnist later apologized for his errors (and he made more than a few) but the train kept a-rollin' and the next to attack was none other than Fox News. Fox aired a segment about the game, also making false claims about its actual contents, even running a headline that claimed "New videogame shows full digital nudity and sex." As the hordes of gamers who've actually watched the scene (NSFW) can tell you, Mass Effect does no such thing. Far be it from journalists (or psychologists) to actually play the game they're defaming.
All of this has now led to EA -- BioWare's new parent company -- sending Fox a letter regarding the false claims about their new property. The letter comes from EA's VP of communications Jeff Brown and asks that Fox correct the claims made in its report. Brown takes particular exception to the claims that the game shows full nudity and sex, noting that the game shows no "explicit or frontal nudity" and that what is on display is no worse than what's seen on Fox's own programs like The OC. He further take exception to Fox's assertion that Mass Effect is "marketed to kids and teenagers," by noting that the game is rated M and that ESRB ratings "work as well or better" than ratings placed on television content.
Brown then takes the four person "panel" that discussed the game during the segment, saying "They have had zero experience with Mass Effect and are largely ignorant about videogames, the people who play them, and the ESRB system that governs their ratings and sales." He concludes the letter civilly, "This isn't a legal threat; it's an appeal to your sense of fairness. We're asking FNC to correct the record on Mass Effect."
So basically, Brown has said what we were all thinking. The difference is that this message comes from EA, one of the most powerful and most recognized faces of the video game industry. Here's hoping someone at Fox takes notice.