Assassin's Creed to save Ubisoft from EA?
Considering all the industry shakeups this year, it's refreshing to see a company potentially fend off acquisition by a bigger fish. Enter the often mentioned plot of Electronic Arts gobbling up Ubisoft. Apparently, that task has been made much more difficult, and it's all thanks to Assassin's Creed. You may recall that Ubisoft recently announced that the game managed to sell 2.5 million copies worldwide. It seems that this sales push has upped Ubisoft's market value to 4.3 billion dollars. The upshot of all this is that Ubisoft may now be too expensive for EA. With two ton gorillas seemingly forming all around them, EA is sure to be feeling the pressure of no longer being on top. The industry is watching with bated breath to see what happens next.
Read - Ubisoft's assassin and the creed of creative defence (registration required)