Some scary Halo 3 marketing in Korea
What do you do if you're hired to promote an extremely popular Western video game franchise in a country in which they are clueless to its existence? Well, you have the hero of said video game beat up a dinosaur ... of course! And that's exactly what Microsoft has chosen to do to promote Halo 3 in Korea.
Over on the Korean Halo 3 website Microsoft has posted a few rather odd videos showcasing some of the marketing attempts they've tried to promote the game. Their marketing "events" include a person dressed up as Master Chief scaring shoppers at a local mall, beating up a dinosaur statue and dancing with a random stranger on the subway. And after watching these marketing attempts we've come to the conclusion that either the Microsoft marketing team totally missed the target on their advertising campaign or that the Korean gaming culture is messed up. We're speechless ... just watch the video above and the other after the jump and you'll be just as confused as we are.
[Thanks, zizzy]
Reader Comments (Page 1 of 2)
8-31-2007 @ 11:25AM
J8675309 said...
No wonder Halo and Xbox stuff in general falls flat in the far east.
They could pick almost any random gamer to do a more effective job of marketing.
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8-31-2007 @ 11:35AM
Patrick said...
umm no, they have wacky shit like that all the time over there, they eat this shit up
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8-31-2007 @ 11:39AM
Milly said...
@2 i agree with this. They love this stuff. I'm not saying americans have superior taste in entertainment, just very different between two cultures. Look at gaming, they love all that pokemon and dance dance revo stuff, they're addicted to it. And look at their love for hentai porn, that shit is pretty F'd up.
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8-31-2007 @ 11:43AM
TORO said...
Have you guys seen of the eastern game shows? They're so out-of-whack and hilariously stupid, so this marketing campaign doesn't suprise me.
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8-31-2007 @ 11:45AM
Fontez said...
........................................................................................................................................................................................................................................................................................................................................................................................
Korea is FUCKED... UP...
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8-31-2007 @ 11:51AM
Sam said...
@3 Hentai is japanese. The word and the actual cartoons. Hentai is how sex education is done in japan. Cartoon porn basically. Graphic and detailed enough to explain sex but no actual nudity. True story. Koreans /= Japanese.
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8-31-2007 @ 11:54AM
Bravo6 said...
That's real open-minded of you Fontez.
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8-31-2007 @ 11:57AM
Meliv said...
Halo Spoilers:
Elites have been replaced with T-Rex's
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8-31-2007 @ 12:03PM
John McClane said...
Video of the
W E E K
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8-31-2007 @ 12:27PM
BananaBoat said...
Master Chief punching the dinosaur has meme written all the hell over it.
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8-31-2007 @ 12:28PM
haukke said...
wow.....either i am glad i do not live there or i wish i did.....i am not really sure now.
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8-31-2007 @ 12:31PM
Grendel Pr1me said...
Why don't they just show someone falling flat on their face dead after playing Halo 3 for 72 hours straight.
That should peak their interest.
"Hey I could die playing that game? Sweet."
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8-31-2007 @ 12:33PM
Darkwun said...
WTF!!
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8-31-2007 @ 12:40PM
Anticrawl said...
Awesome, now that's a Master Chief you can party with.
Me - "Hey Chief, wanna get baked and punch some zoo animals then bake cookies and play DDR?"
Chief - "Affirmative"
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8-31-2007 @ 1:06PM
Edog Lost said...
wtf
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8-31-2007 @ 1:07PM
NATO_Duke said...
Now its just a matter of time till you can buy used masterchief underwear from vending machines.
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8-31-2007 @ 1:43PM
Lucky said...
I can't wait to punch dinosures in the face in Halo 3.
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8-31-2007 @ 1:58PM
sparkchronic said...
masterchief 1
korea 0
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8-31-2007 @ 2:44PM
Big Daddy Bane said...
oh wow #12, 14, 17 you guys are to fucking funny....LMFAO!!!!!
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8-31-2007 @ 5:52PM
Rubbinz said...
Halo 3 is forever shamed.
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