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Rein says Halo 3's E3 showing hurt Bungie

Epic Games' very vocal and opinionated Mark Rein doesn't think Bungie should have shown Halo 3's E3 campaign trailer and believes it hurt them more than it helped. In a chat with CVG, Rein said that Halo 3 didn't win any best of E3 awards, because Microsoft didn't give the media any hands on time with the game stating that;

"I'm sure if they'd actually had a big Halo 3 presence, if Microsoft had set up eight machines or 12 or 16 machines so you could sit and play it, it would have won all kinds of awards. But they don't need to because, like me, everyone's already placed their order... So I think that worked against them at E3."

Hmm, interesting logic we guess. But Mark's comments further confuse us when he later tells CVG that it was a "smart move" to highlight other Xbox 360 titles and limit the amount of Halo 3 exposure. Hmm, didn't Mark just say he thought it was a bad move to not show a bunch of Halo 3? Well, now we're just confused Mr. Rein.

In the end, we like to think that the Halo 3 E3 trailer was good times and helped fans get a feel for what the campaign has to offer. But at least we can both agree that we don't have to be sold on Halo 3 and are buying it no matter what.

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