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Emergency transmission: Mass Effect viralness


Tiz the time of year for grass to grow, showers to fall, and viral marketing to begin. And Mass Effect seems to be joining in on the swing of things by starting its own viral fun over on the inter-tubes of YouTube. YouTube member Spectre2183 posted two "emergency transmissions" and in the first one (embedded above) you can see what looks to be helmet cameras shooting all the action of an intense battle. The quality isn't all that great, which was probably intentional, but you can easily see some Mass Effect characters and gameplay. Also, further giving proof this is real marketing goodness, Spectre2183 has only posted these emergency transmissions and joined the YouTube community on March 26th. The second transmission is embedded after the break and be sure to tell us what you think this viral marketing will end up leading to.

[Thanks, Jason]

Emergency Transmission #2

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Reader Comments

(Page 1)

1. Ooh, I like the forest green armor in the second video. I'm gonna have to get me some of that in my game. And if this is anything like the previous two games (KotOR 1 & 2) I will be playing and replaying the hell out of it. Hopefully it comes out in summer so my grades don't suffer so much.

Posted at 2:13PM on Mar 31st 2007 by Yuccadude

2. Do they really need to hype such a game? Its going to be a great, an RPG with amazing graphics and crazy jedi-esque powers ? Sign me up :)

Posted at 2:19PM on Mar 31st 2007 by Sockninja

3. This game looks so amazing! I was let down so badly by Call of Duty 3, it left a scar buying games blindly brand new. So I might have to try it out before buying.

Posted at 2:36PM on Mar 31st 2007 by CRASHLOCK

4. I hope this is leading up to the "demo" on XBLM and a solid release date. That would be awesome.

Posted at 3:29PM on Mar 31st 2007 by Ryan

5. yes! mass effect FTW! this game is gonna be SICK!

Posted at 5:02PM on Mar 31st 2007 by DjDATZ

6. Maybe I missed a post on this site, but they have a new official trailer on the BioWare website that seems like a cutscene from the game. It compiles the three emergency transmissions you mention and puts them into a little scene with some of the main characters.

Posted at 1:49AM on May 21st 2007 by Kubo

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