Japanese Gears viral vids are freaky
We may never understand Microsoft's Japanese marketing. "Do! do! do!" was a stretch, but this is just weird. At first glance, the video above appears to be nothing more than one of those self-promoting, vaguely voyeuristic videos you see on YouTube. If you don't speak Japanese -- and perhaps even if you do -- you would have no way of knowing the video is about Gears of War. "Whaaa?" you say, and we understand. The Japanese schoolgirl stereotype is about as far from Gears of War as is Hello Kitty. Still, it's sort of hypnotizing. Watch the video above (it's actually worth it) and then check out the next video after the break.
Is this what Hironobu Sakaguchi was talking about when he said the 360 needed better marketing in Japan?