Charles Bellfield, Vice President of Marketing at Capcom, USA recently sat down with Gamasutra to discuss Capcom's recent changes in marketing strategy, and its overall direction for the future. Speaking specifically about Lost Planet, Bellfield notes that Capcom's marketing strategy was to involve the community from the beginning. In particular, several changes were made to Lost Planet after Capcom received feedback about the two Lost Planet demos that were available on Marketplace. Further adding to the Lost Planet community, Capcom made fansite kits available, even naming the three best Lost Planet fansites and including them in the manual of the game. Bellfield notes the important distinction between fostering community and falsely creating one (in reference to the "All I want for Christmas is a PSP" fiasco). We have to hand it to Capcom, they did a good job marketing Lost Planet and keeping the online community informed.
Overall, the interview is a good read, especially for those interested in the business side of the game industry. Hit the "read" link for more.
Reader Comments (Page 1 of 1)
2-20-2007 @ 5:49PM
aragorn said...
That's really good to hear. Capcom is a company who, when they put their nose to the grind stone, can produce some amazing stuff... but I have a general sense that a lot of their more hackneyed titles were the product of control freak CEO's stepping in too often. hopefully success with Capcom USA will result in Capcom Japan loosening the leash.
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2-20-2007 @ 6:02PM
steve17 said...
i agree aragorn.
some amazing thing have come from capcom. some real garbage as well. but over they are one of my favorite companies out there. as long as they keep up the good work and capcom USA doesnt have huge influence from capcom japan things could be lookin good for them and us.
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2-21-2007 @ 6:06AM
bearattack79 said...
Rented this game on the weekend. Great Graphics and cool gameplay, controls a little slow, some of the boss fights can be tedious. Overall Im glad I rented it. Not a buy for me. Freaking worm drove me nuts.
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2-21-2007 @ 6:54AM
Chris the capcom hater said...
Here is a marketing campagin for you Capcom. How about customer service. They continue to sell dead rising with no fix and no warning to low-def tv owners. . .
I'm done with the company, after the Dead Rising blurryness - I even called and they just "in so many words" said not their problem
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