It may be the middle of the night, but some lucky folks have already managed to purchase their 360s. Others have a few hours to wait until stores open this morning, but many are already lining up to be first.
Why so enthusiastic? Tom from AdJab interviewed a few of those camping out at a Target store in NJ, braving chilly rain to be among the first with a 360.
Louis, college student: "The reason I'm here is because Gamestop didn't have enough, and I really wanted the system the first day. Waiting 13 hours, out in the rain, 40-degree weather, but it's all good."
Jay, 8th grade math teacher: "I'm here for two reasons - one, to prove that common coral, attached with small wood screws to a small child's head would make that child look like a small reindeer, and secondly because by my being here, I know that one less child is gonna have a good Christmas."
However, Chris sums up the prevailing attitude: "I'm out here because two of my friends are out here, and if they get one and I don't, then there's gonna be a problem..."
What's your story?
[Photos: GameInsider and AdJab]