Digitimes threw together a comparison in the production of a 60GB Playstation 3 and an Xbox 360 Elite, using the "latest estimates by research firm iSuppli". Upon further investigation, a few of these numbers are a little ... fishy. Sure, we can see that the DVD Drive is significantly less expensive than a Blu-ray optical drive, but the 120 GB HDD being $11 cheaper for double the drive space? Would the Blu-ray drive ramp up the Assembly to more the six times the comparative cost as well? Finally, since when did the Elite retail for $399 USD?
Somebody made a couple "miscalculations" somewhere along the way, which in turn brings into question the validity of the PS3's production costs. Still, an interesting comparison, like how much the Wi-Fi connectivity costs to be built in for the PS3 compared to the $99 accessory for the 360. So what's your take on this, fanboys? Did they actually look at a Premium or is it all a bunch of bullspit anyway?
So fanboys, how will you be celebrating Xbox 360 Elite launch day? Will you be trading up to an Elite purchase or will you simply acknowledge its existence and carry on gaming on your white console?
The evil menace known as Joystiq received their Xbox 360 Elite today. As is only fitting, Joystiq set about performing the unboxing ritual with utmost care. As you might expect, the box contained an Xbox 360 elite and all the related goodies (HDMI cable, audio cable, 120GB HDD, and all that jazz). The HDD transfer cable -- used to copy your 20GB HDD data over to the 120GB HDD -- was packed outside of the box for some reason. We surmise, as does Joystiq, that this does not represent final packaging. Other than that, there isn't anything particularly remarkable about the Elite. It's black, it plays games, and ... um ... it's black.
Check out Joystiq's Elite gallery for more pictures of the unboxing.
Man, April 29th isn't going to carry as much excitement as we all thought, because some retailers (ahem, Target) just can't hold onto their products until the street date. Llamma.com got their hands on an Elite 360 at a local Walmart in Minneapolis and instead of selling it on eBay, opted to break her open. They ever so kindly posted comparison shots of the new Elite motherboard versus the old and a few CPU/GPU pictures too. But even after ripping the console open they still couldn't figure out whether or not the Elite is sporting an upgraded 65nm CPU or that archaic 90nm version. Maybe we could help out by borrowing them our super scientific microscope and a mini ruler. It's a thought. Though, they did get the full dish on what brands the DVD drive and hard drive are, so it wasn't a total bust. Make the jump for more pictures (including a Microsoft branded HDMI cable) and behold the wonder that is an Xbox 360 Elite gutted with its innards pulled out. Yes, it is sick and vile, but we like it.
The Gamestop Xbox 360 trade-in increase we talked about earlier in the week needs further clarification due to the evidence we just received. Kevin, a Gamestop assistant manager, sent us scans of the actual coupon flyers for the Elite trade-in promotion. All the Xbox 360 trade-in increases that what we reported on earlier ($250 Premium, $200 Core, $50 Xbox) are correct, but the promotional dates and how the program works is a little different than what we were told. In a memo to Gamestop managers, it clearly states that the Xbox 360 Elite trade-in coupon flyers must be held until April 29th (Elite launch day), when they'll be given out to all Elite purchasers. Then, before May 27th, you can bring in your special coupon from the flyer, old Xbox 360, and the receipt from your Elite purchase to get the increased trade-in values. This will allow you to buy an Elite, take it home, transfer all your data from your old 360, and then go back to Gamestop to trade it in for the increased value.
Sorry for the confusion everyone, but it sounds like the managers we talked to either don't read their memos or just don't care what corporate says. We can't argue with flyer scans from Kevin. Xbox 360 Elite flyer proof posted after the break.
It seems like the game industry just isn't as solid as it once was. Games are discovered long before they are officially announced and street dates are broken left and right. Case in point: if the photo above is indeed genuine, it looks like Target has broken the street date on the Xbox 360 Elite. Not only has the street date been broken, but it has been broken by more than a week. Way to go, Target! The picture even includes a receipt, which we have magnified so that the $479.99 price is clearly visible. Granted, it could be a display box and some Photoshop trickery, but it looks awfully legit to us.
What's more, it appears that the owner of the Elite is selling it on eBay. The listing even has images of the serial number. The opening bid is $600. Of course, if Target is routinely breaking the street date, you could pick one up for a lot less.
Anyone else out there manage to snag an Elite from Target (or elsewhere)? We're assuming you aren't planning on winning one. Hit the "read" link for a larger photo.
[Via Digg. Thanks, brodiemash]
If you trade in a Premium 360 they'll give you $250 in-store credit, $200 in-store credit for a 360 Core, and $50 for an original Xbox. These trade-in price have increased pretty dramatically, because last week Gamestop was only paying $190 for an Xbox 360 Premium, now upped by $60. Both Gamestop managers also said that the new trade-in credit does not have to go towards an Xbox 360 Elite, but what other reason would you have for selling your 360? There you have it all wrapped up and confirmed. More trade-in cash for your old Xbox 360 to buy yourself a black Elite if you so choose.
Update 1: We're thinking there may be a little confusion in Gamestop's head. We just got word from Kevin (who works at Gamestop) that the trade-in program uses coupons that are not valid until April 29th. Kevin says that the only way to increase the trade-in value is to use these coupons and the only way to get these coupons is to buy an Elite. So, according to him, you need to buy an Elite to get the increased trade in value. But, we double checked with our local Gamestop managers and they still are saying we could come in today and they'll pay us $250 for a Premium 360. Maybe all the stores just aren't on the same page ... silly Gamestop.
Update 2: Even more details have emerged.