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EA reveals casual sub-brand, Freestyle


Attempting to appeal to a more casual audience, Electronic Arts announced in a press release the introduction of a new sub-brand of EA Sports called Freestyle. Focusing on making sports titles more accessible to a wider range of gamers, the Freestyle brand logo will signify that a game includes simpler control schemes for casual players.

"The launch of EA Sports Freestyle is an exciting milestone in the evolution of the EA Sports brand," said Peter Moore, president of EA Sports. "EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA Sports."

The first title to include the new Freestyle branding will be EA's cartoon-mischief style boxer Facebreaker which releases on the Xbox 360, PS3 and Wii later this year.

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