Said attach rate could hover around or over 30% (representing 7-8 million copies) should GTAIV's metacritic average remain above 95% (which is looking good so far). He notes that an attach rate higher than 26% "would beat expectations." Assuming the game reaches the mark of 8 million copies sold, we're talking around $480 million in sales. And that's before you factor in Europe, which Schachter believew "could do similar numbers."
Schachter concludes his remarks by noting that a potential delay caused by an (in his view inevitable) EA acquisition of Take Two is "extremely unlikely," so all you worriers out there can rest easy.
Reader Comments (Page 1 of 1)
4-16-2008 @ 5:19PM
dont really care what analysts say....i just want to play it.
4-16-2008 @ 5:31PM
4-16-2008 @ 5:29PM
well not really interested in sales figures, but to hear ea take over is extremly unlikely is nice, 13 MORE DAYS!!!!
4-16-2008 @ 5:59PM
Erm, the article says that the takeover is almost inevitable.
It was the delay that they were saying is unlikely.
4-16-2008 @ 5:46PM
ZEBRA NINER said...
Actually he says that it's extremely unlikely it will delay the release. He also says the take over is inevitable.
Come on EA! You can do it! Yeah! (High fives monitor) EA is the best EVAR. ;)
4-16-2008 @ 5:31PM
They're just going to one up each other until one of the analysts simply goes for the jugular and claims that Take Two will sell a hundred billion copies of GTA IV.
4-16-2008 @ 6:33PM
the reason being that there just aren't as "MANY" Xbox 360s and PS3s in people's homes as there were Playstation 2s and Xboxes back in the heyday of the series.
4-16-2008 @ 6:57PM
Man...just one game and SO MUCH MONEY! Woa...$400+ million in a week is...outstanding...I highly doubt even a 100m would have been spent on the game...they are earning 3-4 times the amount back. Big bucks...woo...GTA 4 better be good!
4-16-2008 @ 7:18PM
Talk about rubbing it in peoples face. I don't give a rats A*s how full the developers pockets will become... all I know is that $60 for a game is expensive.
It feels like the ride these gas companies are taking us on....
4-16-2008 @ 9:07PM
The Sound said...
You should somewhat care. That's how they continue to make games, and if when they pull a huge profit (duh?) they have more money towards development.
4-16-2008 @ 9:13PM
The Sound... do you truly believe that the developers making more money = better games in the future?
GTA will be great because it's GTA, not because the developers are able to throw ten's of millions of dollars.
Just remember that the creative minds that actually MAKE this game aren't being paid a huge part of the $400+ million that the developers will make.
4-16-2008 @ 11:21PM
PWND, you're correct in this case since we're talking about a game studio that's wholly owned by TakeTwo; but in the case of any game developed by independent studios (which are more often than not published by the big publishers) the money does directly translate into whether we'll see future titles, improved quality, etc. At it's most basic level, it translates into the ability for companies to keep their doors open. Of course the employees don't become super-rich when a game sells well, though there is profit-sharing of one form or another at many developers. But look at it this way... they're also not releasing products regularly. Sure publishers have new games coming weekly, but developers often release less than one title a year on average... the profit from the previous title must be used to cover office/business/living expenses until the next release.
Even for publisher-owned studios though, the fact that they're owned by the publisher does not mean they've got it easy; you're only as good as your last game, and if a studio fails to produce, most publishers will axe them or reorganize them within the span of 1-2 bad titles at most, generally.
4-16-2008 @ 9:54PM
Why is everyone so concerned about developers? They already collected their paychecks. They've actually been getting paid constantly for the last 3-4 years while they've been working on the game.
Its the publisher that makes the money from selling the copies. So who gives a S*it if its Take-Two or EA or my uncle benny make the $400 mil?
The only positive outcome of this game making a lot of money, is that the developers working on the next game might get bigger paychecks.
But thats not going to happen, because by then, which ever publisher owns the rights, will hire a bunch of young, straight out-of college developers who will work for miserably low wages.
In business, even if you can turn a $1 profit out of something, you will continue doing it, until it is no longer profitable. So as long as IV makes $1 more than it cost to make, we will get another one in a couple of years.
Thank you. SOrry for the long post. Good Night!!!
P.S. Rangers SUCK.