Sooner or later, everyone winds up working together. It should come as no surprise then, that former head of Electronic Arts Worldwide Studios, Don Mattrick, is joining Microsoft as a "strategic adviser" to the Entertainment and Devices division. The Entertainment and Devices group houses the Xbox 360 as well as the Zune. Peter Moore was ecstatic about the announcement, claiming that he had been looking forward to working with Mattrick since he left EA in 2006. Moore -- once the head of SEGA during the Dreamcast era -- claims that there is no bad blood between himself and Mattrick. Game history buffs will remember that EA refused to support the Dreamcast, has a long rivalry with SEGA sports, and was hesitant to allow its games on Xbox Live (seems they can't get enough of it now). Moore is happy to welcome Mattick, though he admits some disdain for EA CEO, Larry Probst.Exactly what Mattrick will be doing seems unclear though it seems he will be heavily involved in developing concepts like Xbox Live. Mattrick admits that online gaming is the biggest trend in the industry and he hopes to push Microsoft to the top of that arena.
[Via Joystiq]
Reader Comments (Page 1 of 1)
2-23-2007 @ 4:08PM
Virtua Fanboy said...
Look he's the phantom menace! lol
sorry for the bad SW joke.
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2-23-2007 @ 7:56PM
David said...
EA....eeewwww.
EA represents much of what is wrong with games today and little of what is right.
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2-24-2007 @ 2:05AM
Saxon said...
Very well put, David. A high-up from EA is the last person I want involved in marketplace judging by what they've done with it.
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2-24-2007 @ 5:22PM
Garry said...
NOOOOOOOOOOOOOOOOOOOO!
EA represents everything that is wrong with gaming today. Year after year of recycled, marginally improved garbage. Microtransactions for things that are available on other platforms for free. Charging for cheat codes! NFL Head Coach!?!
Need I say more?
EA could fall off the face of the planet tomorrow and I wouldn't bat an eye.
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2-25-2007 @ 5:48PM
Scott Krueger said...
That's what we Need.
Someone from the Worst Monopolistic Company in Gaming coming to another Monopolistic Company (At least for Computer Software).
Maybe they can figure together to take away our choice in NFL, NHL, NBA, Racing, FPS. Yeah lets get a monopoly on Games all together, and then we can pump out a lesser product because the consumer has no choice. EA if had any Balls you would drop your Exclusive NFL License and Fight Like a Man. You fight like a chick EA.
Anyways, It sounds like a bad move to me. In fact it scares the hell out of me.
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2-25-2007 @ 5:50PM
Scott Krueger said...
Correct above statement as follows:
EA if You had any Balls you would drop your Exclusive NFL License and Fight Like a Man. You fight like a chick EA.
Reply