Video Marketplace tops similar services
Variety -- our go-to source for gaming journalism -- praises Microsoft's Xbox Live Video Marketplace in a recent article. While no specific numbers are mentioned, the article claims that sources have confirmed that Microsoft's download service is outperforming several similar services -- in particular, Amazon's Unbox service. The article further notes that this is from a user base of only 3.5 million Xbox 360s in the US, versus other services that can be used by anyone with a broadband connected PC. Another interesting note, HD versions of movies are downloaded far more than standard versions. What's the big difference between other download services and Video Marketplace? It's simple, Video Marketplace puts movies right on your TV. Other services allow users to download movies to their PC, which isn't exactly optimal for movie viewing. Sure, some people have the know-how and the hardware to get PC movies onto a TV, but it can be daunting for the average viewer. Variety expects that the movie download boom won't really begin until more services offer the same easy functionality -- something Apple's upcoming iTV claims to do.
We have to admit, we were skittish when the Video Marketplace launched. However, as new content keeps rolling in (The State FTW!) we're finding more reasons to skip the video store. How often do you use the Video Marketplace?
[Via Planet Xbox 360]