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CliffyB puts his baby on the bus

In a post on his personal blog, Epic it-boy CliffyB says his work on the monumental gaming/hype event known as Gears of War essentially done -- save for the promotional tour:

My job as designer of Gears of War is, well, more or less done. I can't speak to the status of gold or shipping but those of you familiar with development know that at a certain point you've just got to let your baby get on the school bus and hope for the best.

The days of shipping a game and hopping on a plane for someplace warm to get the heck away are long gone. I've got a busy few weeks ahead of me filled with promotional events; a pair of them in everyone's favorite town of LA. Microsoft knows they're not launching a game anymore, ever since the smash of Halo 2 I think they've realized that they're launching entertainment itself. It's not just a game, it's a f---ing EVENT.

Congratulations, Cliff, your hard work has earned your game a some precious time in my mental cycle. Now get to work on Gears of War 2.

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1. Thanks Cliffy & Epic. We all owe you a big hug :)

Posted at 8:38AM on Oct 23rd 2006 by Joe 0 stars

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