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GoW viral campaign on XBL?


An Xbox Live user by the name of MFenix (the main character in Gears of War is Marcus Fenix) is spamming confused gamers with the message "We need your help. Can't talk now. Don't know who to trust. Will send more tomorrow." See pics here. Is this a nascent viral marketing scheme, a bored GoW fanboy, or just CliffyB drunk on XBL? Whoever MFenix is, he doesn't game much. His gamerscore is zero with no games played and the motto "Offline...for now" (Too busy blasting Locust to cheese out Madden, I suppose). Several users in the Epic forums report receiving cryptic replies after contacting him. And, of course, the developers officially mum.

Why do viral marketing campaigns, real or imagined, inevitably promote games that are already hyped to hell?

[Thanks Seth]

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Reader Comments

(Page 1)

1. "Why do viral marketing campaigns, real or imagined, inevitably promote games that are already hyped to hell?"

Because if "Barbie" sent you a message on XBL saying "I need your help, my horse's pink hair is turning grey," you couldn't care less.

Posted at 3:12PM on Jul 30th 2006 by BklynKid 0 stars

2. Ken, What the hell is wrong with you guys? This is an Xbox 360 'Fanboy' site. Yet you guys continually post old news. This story was first posted by one of your own co-workers at Joystiq on the 27th! If this is the 'Fanboy' site, why does Joystiq not only beat you to the punch but they have more Xbox 360 news? And the faceplate story http://www.xbox360fanboy.com/2006/07/30/get-your-custom-hand-painted-faceplate/
was also reported on 4 days ago by a non-fanboy site.

How much do you guys get paid to report like this? And who's the moron writing the check?

Posted at 5:59PM on Jul 30th 2006 by Slartibartfast 0 stars

3. It's 'Cheque' not 'check'. You tit.

Posted at 1:55PM on Jul 31st 2006 by sickboy 0 stars

4. Check = Cheque
Cheque = Check

Both are the same... Teet

Posted at 5:24AM on Aug 3rd 2006 by DeadPlasmaCell 0 stars

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